04 Jul 2023 Rethinking value: the pursuit of a more meaningful life https://wearesocial.com/hk/blog/2023/07/rethinking-value-the-pursuit-of-a-more-meaningful-life/ Our Head of Research & Insight, Paul Greenwood, discusses our recent report - Rethinking Value During a Cost of Living...
11 May 2023 Why Social Is The New Search For Gen Z https://wearesocial.com/hk/blog/2023/05/why-social-is-the-new-search-for-gen-z/ Ottavio Nava, EU Regional Lead at We Are Social, explores the new ways Gen Z are using social media search...
04 May 2023 New Report: Rethinking Value During a Cost of Living Crisis https://wearesocial.com/hk/blog/2023/05/new-report-rethinking-value-during-a-cost-of-living-crisis/ Our new report explores the new ways people are expressing value in the current economic climate.
12 Apr 2023 How sports brands can use YouTube to reconnect with Gen Z https://wearesocial.com/hk/blog/2023/04/how-sports-brands-can-use-youtube-to-reconnect-with-gen-z/ In this post, We Are Social Sport’s Daniel Parker explains why YouTube is currently being undervalued by brands looking to...
06 Apr 2023 The Feed: ChatGPT, TikTok confessionals & more https://wearesocial.com/hk/blog/2023/04/the-feed-chatgpt-tiktok-confessionals-more/ This month's round-up of The Feed features the likes of ChatGPT showing human-like flaws and TikTok confessionals. Check out all...
24 Mar 2023 What we heard in SXSW https://wearesocial.com/hk/blog/2023/03/what-we-heard-in-sxsw/ What were some of the biggest themes emerging from SXSW 2023? We were on the ground in Texas - here’s...
12 Jan 2023 Trend Five: Expanding Identities https://wearesocial.com/hk/blog/2023/01/trend-five-expanding-identities/ At the end of last year, we launched our annual trends report- Think Forward 2023: Fragmented Futures. It features the...
10 Jan 2023 Trend Three: Margin-chasers https://wearesocial.com/hk/blog/2023/01/trend-three-margin-chasers/ This post looks at the third trend covered in Think Forward 2023; Margin-chasers.
10 Jan 2023 Trend Two : Collapsing Narratives https://wearesocial.com/hk/blog/2023/01/trend-two-collapsing-narratives/ This post looks at the second trend covered in the Think Forward 2023; Collapsing Narratives.
12 Oct 2022 Place your Gen Alpha bets https://wearesocial.com/hk/blog/2022/10/place-your-gen-alpha-bets/ Executive Editorial Director, Charlie Cottrell, discusses how brands must grapple at the intersection of identity and technology in order to...
