13 Nov 2020 Our People: The Business of Influence https://wearesocial.com/hk/blog/2020/11/our-people-the-business-of-influence/ In the first of the new 'Our People' series, Head of Influencer Marketing for Paris shares how she came to...
29 Oct 2020 Why marketers need to understand culture in gaming communities https://wearesocial.com/hk/blog/2020/10/why-marketers-need-to-understand-culture-in-gaming-communities/ Our Chief Strategy Officer, Mobbie Nazir, looks at why the marketers who don’t respect the rules of gaming communities can...
27 Oct 2020 Do you know your audience? How research aids consumer discovery https://wearesocial.com/hk/blog/2020/10/do-you-know-your-audience-how-research-aids-consumer-discovery/ Our Head of Research & Insight for Sydney examines why connecting with your audience requires knowing who they are beyond...
09 Sep 2020 Hashtags and Challenges: Exciting Opportunity or Embarrassing Oversight? https://wearesocial.com/hk/blog/2020/09/hashtags-and-challenges-exciting-opportunity-or-embarrassing-oversight/ Our Writer, Danielle Clark examines the role of Instagram challenges and trending hashtags in brand communications, and how brands can...
19 Aug 2020 Think Twitch is just for gamers? Think again https://wearesocial.com/hk/blog/2020/08/think-twitch-is-just-for-gamers-think-again/ Drawing on his recent experience with the platform, our Executive Creative Director Gareth Leeding shares why Twitch is not all...
11 Aug 2020 Legal considerations: UK Government’s crackdown on advertising HFSS products https://wearesocial.com/hk/blog/2020/08/legal-considerations-uk-governments-crackdown-on-advertising-hfss-products/ Legal view of the UK Government plans to restrict the advertising of HFSS products.
06 Aug 2020 How armchair activism became a force for change during COVID-19 https://wearesocial.com/hk/blog/2020/08/how-armchair-activism-became-a-force-for-change-during-covid-19/ Our Global Head of Cultural Insights, Lore Oxford looks at how armchair activism has gained a whole new sense of...
04 Aug 2020 Understanding the Impact of COVID-19 on Consumer Behaviour https://wearesocial.com/hk/blog/2020/08/understanding-the-impact-of-covid-19-on-consumer-behaviour/ We’ve launched Understanding Shifting Attitudes, Behaviours and Values - an in-depth social listening study, which maps out life during lockdown.
30 Jul 2020 The growing importance of brand responses to equality and diversity https://wearesocial.com/hk/blog/2020/07/the-growing-importance-of-brand-responses-to-equality-and-diversity/ GlobalWebIndex examines the importance of brands responding to public conversations around equality and diversity.
29 Jul 2020 A celebration of our global creativity in 2020 https://wearesocial.com/hk/blog/2020/07/a-celebration-of-our-global-creativity-in-2020-2/ Our Group CEO, Nathan McDonald, takes a look back at some of our best work (and award wins) from the...
