16 Sep 2020 How social thinking can evolve brands’ approach to research https://wearesocial.com/hk/blog/2020/09/how-social-thinking-can-evolve-brands-approach-to-research/ Our global R&I leads looks at how research methodologies and techniques have developed with the influence of social media.
06 Aug 2020 How armchair activism became a force for change during COVID-19 https://wearesocial.com/hk/blog/2020/08/how-armchair-activism-became-a-force-for-change-during-covid-19/ Our Global Head of Cultural Insights, Lore Oxford looks at how armchair activism has gained a whole new sense of...
04 Aug 2020 Understanding the Impact of COVID-19 on Consumer Behaviour https://wearesocial.com/hk/blog/2020/08/understanding-the-impact-of-covid-19-on-consumer-behaviour/ We’ve launched Understanding Shifting Attitudes, Behaviours and Values - an in-depth social listening study, which maps out life during lockdown.
23 Jul 2020 Culture, entertainment, and everything you need to know about TikTok https://wearesocial.com/hk/blog/2020/07/culture-entertainment-and-everything-you-need-to-know-about-tiktok/ Our Global Communications Manager shares some of the key takeaways from our virtual TikTok 101 masterclass.
16 Jul 2020 The rise of realism over perfection on social media https://wearesocial.com/hk/blog/2020/07/the-rise-of-realism-over-perfection-on-social-media/ Our Chief Strategy Officer, Mobbie Nazir, examines how lockdown has affected consumer behaviour on social, and the changes we're seeing...
09 Jul 2020 Understanding the impact of COVID-19 on consumer behaviour https://wearesocial.com/hk/blog/2020/07/understanding-the-impact-of-covid-19-on-consumer-behaviour-2/ We’ve launched Understanding Shifting Attitudes, Behaviours and Values - an in-depth social listening study, which maps out life during the...
02 Jul 2020 Why brands need to look beyond aspiration in influencer partners https://wearesocial.com/hk/blog/2020/07/why-brands-need-to-look-beyond-aspiration-in-influencer-partners/ Our Global Head of Cultural Insights, Lore Oxford examines the recent changes which have taken place in influencer marketing and...
01 Jul 2020 Bringing us closer: social media during COVID-19 https://wearesocial.com/hk/blog/2020/07/bringing-us-closer-social-media-during-covid-19/ GlobalWebIndex examines the changes in consumer behaviour on social media, in response to the global pandemic.
27 May 2020 Virtual Pride: how the LGBTQ+ community is adapting celebrations https://wearesocial.com/hk/blog/2020/05/virtual-pride-how-the-lgbtq-community-is-adapting-celebrations/ Our Head of R&I, Paul Greenwood examines the impact of COVID-19 on the LGBTQ+ community, the role of social media,...
12 May 2020 COVID-19 and Gaming: How an industry upped its game https://wearesocial.com/hk/blog/2020/05/covid-19-and-gaming-how-an-industry-upped-its-game/ Our Senior Editor, Brett Phipps examines the impact of the lockdown on gaming and how brands can get involved.
