As Halloween approaches, social is getting spooky. This week, platforms are embracing the spirit with hidden Halloween filters, themed features, and new Stories options – plus an even scarier update from Instagram.
Meanwhile, Jennifer Lawrence has become the unsuspecting star of the latest audio trend taking over TikTok, and vocal cords are being put to the test with a new cow-themed AR filter. Yes, you heard that right: cow-themed! Read on for the latest in social media news.
Instagram downgrades quality of unpopular posts
Image credit: @lindseygamble on Threads
As if it wasn’t hard enough when your Instagram posts aren’t performing well, its boss Adam Mosseri has announced that if a video hasn’t been watched for “a long time,” Instagram will start displaying it in a lower-quality version.
YouTube has added a new poll sticker option for Shorts to drive engagement. Similar to other poll features across social platforms, results are displayed on screen, revealing the most popular choice. YouTube is also adding new filter options to its video view analytics, allowing breakdowns by content type.
Image credit: Snapchat/Instagram/@jonahmanzano on Threads
Social media can get pretty scary – constant platform updates, missed typos in captions, and even the mention of a “new AI feature” can send shivers down your spine. But this week, social platforms have been embracing the Halloween spirit with themed features.
Instagram has launched new hidden keyword features on DMs, along with Stories templates and Halloween fonts. Snapchat has added Halloween lenses and Bitmoji costume, and CapCut has released new Halloween templates.
🔥Trending this week 🔥
🐄 Take a moooooment to try this filter. You won’t regret it.
