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We Are Social’s Tuesday Tune up #675

TikTok announces a range of new ad updates and a feature for music artists, Instagram is experimenting with a new meme feature, X is preparing to make likes private, and more social media news.

How brands can stand up to hate in the summer of sport

Today, we launched a new report: Braving The Backlash: How Sports Brands Can Take a Stand on Social. In this blog, Dan Parker, explains how it can help brands stand up to online hate.

We Are Social’s Monday Mashup #674

X adds new features to Communities, TikTok is testing a new collaboration feature, TikTok tests generative AI in search results, and more social media news.

WHY BRANDS NEED TO STAND OUT, NOT FIT IN, ON SOCIAL

Brands are increasingly comfortable producing phone-shot content, but, does shooting on a phone in of itself signal truth to audiences any more? And, is it possible or wise for a brand to meaningfully present itself as a real person in the world? In this piece, Dan Keefe explores just that.

We Are Social’s Monday Mashup #673

TikTok starts labelling externally created AI content, Meta and X adds new AI tools for ads, Meta updates its business subscriptions and more social media news.

How Alpha-Gen Z interplay is shaping culture

A new wave of youth has been creating its own version of social, in the form Gen Alpha. But louder even than Alpha’s presence itself is the response from other generations. In this piece, Mira Kopolovic, examines how Gen Alpha’s new codes of youth culture are having a ripple effect on Gen Z’s values.

We Are Social’s Wednesday Wrap Up

Instagram update will show more content from smaller creators, Snap adds a host of new features, Meta adds new AI labelling and more social media news.

Digital 2024 April Global Statshot Report

The first three months of 2024 have seen a number of big digital milestones, and our huge new Digital 2024 April Global Statshot Report – published in partnership between We Are Social and Meltwater – reveals a wealth of impressive headlines and trends.

We Are Social’s Monday Mashup #669

TikTok's Instagram rival app, Meta trials AI chatbot on multiple platforms, YouTube updates and more.

Influencer and Creativity: Final Talks Announced For Digital & Social Summit

The second round of talks have been announced for our Digital and Social Summit.

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