Our Insights

Instagram introduces message filters, X launches 'Lightning Notes' project for faster Community Notes, YouTube adds new features to its Studio, and more social media news.

Instagram downgrades quality of unpopular posts, YouTube adds Polls to Shorts, social gets spooky for Halloween, and more social media news.

Another quarter for big online milestones. Here, Kepios founder Simon Kemp takes us through the updates in our latest Digital 2024 report. 2024 has been a year packed with impressive digital milestones, and that trend shows no signs of slowing as we enter the final quarter of the year. As we’ll explore in detail in […]

Meta brings AI to the big screen, YouTube combats deepfakes with new content disclosure labels, Instagram tests new tab to keep track of your favourite posts and more social media news.

Meta revamps Facebook for Gen Z users, YouTube releases updates for Shorts, Meta unveils new AI video tool, and more social media news.

We're diving into the The Feed with trends including the TikTok duo finding the joy in brain rot, creators sharing the aesthetic arrangements of their fridges, the resurgence of flat lays, and more.

Meta AI can now talk back to you, X makes changes to its block feature, Meta gives its VR Avatars a makeover and more social media news.

Earlier this month, We Are Social launched a new report outlining the trends defining a new era of brand and creator collaboration: Next Gen Influence. Here, we explore one of the five trends featured – Credible Creativity.