Research Analyst

Italy Research & Insights

Il ruolo

We’re a global creative agency, with more than 1000 people in 16 offices around the world, 200+ here in our Milan’s office. We deliver world-class creative campaigns and strategies based on social insights, for best-in-class brands.

We’re looking to hire a Research Analyst to join the Research & Insight team, to work across a number of forward-thinking brands.

Our Research & Insights is a crucial part of the agency’s success, generating the social insight around which we create long-term social strategies andt proving the value of our work, so that we deliver business results for our clients.

The person we’re looking for must be a data-minded research specialist, with experience running end-to-end data and effectiveness projects. Deep knowledge of social media data across many platforms – Instagram, YouTube, Facebook, Twitter, TikTok and others – is a prerequisite.

The ideal candidate would be able to demonstrate the understanding and use of data and measurement methodologies that have proven the value of creativity; be able to clearly explain social effectiveness to non-experts.

We’re seeking a socially-savvy data planner with a flair for strategic thinking and a drive to innovate, who can support our team in building out our effectiveness products for some of the most culturally relevant brands in the world.

As Research Analyst you’ll be responsible for:

  • Running mixed-methodology studies that prove the value of our work and social media within the marketing mix, and ultimately unlocking more creative opportunities for the agency.
  • Running research projects end to end, from data collection through to delivery.
  • Laddering social data up to business goals to demonstrate how campaigns have solved clients’ business problems.
  • The ability to model out and isolate social media’s impact on business goals in the context of the wider marketing mix. An understanding of econometrics would be considered a plus.
  • Able to deliver a streamlined and easy-to-digest final deliverable with a clear narrative for clients.
  • Driving a culture of effectiveness within the agency, ensuring that all colleagues understand the concept and importance of effectiveness and how this is applied to clients.
  • Supporting in the strategic direction, management and development of key clients.
  • Knowledge sharing with internal teams to ensure our most interesting data and effectiveness thinking is showing up in the work.
  • Supporting our Strategists in the creation of Measurement Frameworks for clients

What does the role involve?

  • Development of insight in large research projects across market – these include:
  • Measurement Frameworks
  • Structuring ongoing reporting for clients over the year – creation weekly, monthly and quarterly reports
  • Overseeing and teasing out insight for regular reporting
  • Audience profiling and deep dives
  • Competitor positioning and analysis
  • Presenting research and insight to clients
  • Support in drafting of proposals
  • Ownership on the process from scoping research through to implementation, delivery and debriefing

Requirements

What are we looking for?

  • Strong interpersonal skills – you’ll be liaising with clients and with internal teams that rely on your expertise. The ability to explain the finer points of effectiveness to non-experts in simple terms is essential.
  • Strategic thinking – this person must be experienced in applying effectiveness thinking to a range of businesses, categories and business problems.
  • Storytelling – this person must demonstrate a talent for collating decks that communicate effectiveness in a simple and engaging way.
  • Effectiveness-first thinker – this person must be engaged with current up-to-date with marketing effectiveness and data analysis
  • 2-3 year’s experience in digital / social agencies
  • Ability to manage multiple projects at the same time and deliver against deadlines
  • Excellent understanding of quantitative research, data planning, manipulating large data sets and data visualisation
Candidati

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