We Are Social’s Monday Mashup #506

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We Are Social
TikTok introduces video sampling tool, Stitch
TikTok has introduced its latest video editing tool, Stitch, which allows users to share up to five seconds of video from another user in their own TikTok posts. According to a blog post from the platform, the feature will allow its creators to “reinterpret and add to another user’s content, building on their stories, tutorials, recipes, math lessons, and more.” You can’t just take anyone’s content without permission, however; users can decide in their settings whether or not others can Stitch their content.

Facebook allows users to customise Watch video feeds
Facebook has added a new feature to Facebook Watch, called Your Topics, which lets users tailor their feed to include more of the content they want, rather than relying on Facebook’s existing understanding of the viewer’s interests for recommendations.

Twitch announces new partnership with Amazon Music
Twitch and Amazon Music have announced a new partnership which will see Twitch users receive push notifications when artists they follow go live, with the streams visible within the Amazon Music iOS and Android apps. Fans can also browse the new ‘Live’ page to find performances in progress, while artists will be able to easily link to their Twitch channel via the new dedicated app, Amazon Music for Artists.

Twitch lets users host movie parties with Amazon Prime Video
Twitch is officially rolling its new movie party feature out to all users, giving streamers and their subscribers the ability to watch Amazon’s library of movies and TV shows together. However, everyone wishing to take part will need to have an Amazon Prime account in order to watch the movie (only fair, really), and licensing complications based on geographical locations may affect what some viewers can see.

China adds TikTok’s algorithm to its list of export-controlled items
Last week, the Chinese Government quietly added personalised content recommendation algorithms to its list of export-controlled items, meaning that any recommendation algorithms – such as TikTok’s For You page – will need government approval before it can be sold to a foreign company. Interesting! 👀

LinkedIn releases three new features for Company Pages
LinkedIn has added several new features to Company Pages to help address some of the challenges created by the pandemic, and resulting shift toward remote working. These new features include: a ‘view page followers’ section which allows companies to see the individual followers; a ‘My Company’ tab for employees to engage with each other, celebrate accomplishments, and stay connected; and, finally, an ‘Events’ tab that will automatically pull in a view of your page’s past, present and upcoming events on LinkedIn.

Twitter explains Trending Topics
Twitter has said that it will start adding representative pinned tweets and short descriptions to some of its Trending Topics, to help users understand why they’ve become popular. The update is available now on Twitter’s iOS and Android apps to users in Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Kingdom, the United Arab Emirates, and the United States; and will be coming to its web version soon.

Ones to watch
Facebook is testing the ability for users to view Instagram Stories within the main Facebook app. Users will know whether they’re watching a Facebook or Instagram Story based on the colour of the circles – with Facebook having blue circles, and Instagram having pink/orange ones.