12 Oct 2022 Place your Gen Alpha bets https://wearesocial.com/jp/blog/2022/10/place-your-gen-alpha-bets/ Executive Editorial Director, Charlie Cottrell, discusses how brands must grapple at the intersection of identity and technology in order to...
01 Sep 2021 Why brands shouldn’t waste the potential of talent with personality https://wearesocial.com/jp/blog/2021/09/why-brands-shouldnt-waste-the-potential-of-talent-with-personality/ Mobbie Nazir examines McDonald's new partnership with rapper, Saweetie to demonstrate why personality is so important when working with talent.
19 Aug 2021 Level up your gaming knowledge, PT 3: Crafting a winning esports campaign https://wearesocial.com/jp/blog/2021/08/level-up-your-gaming-knowledge-pt-3-crafting-a-winning-esports-campaign/ In the last in their three-part gaming series, GWI's Trends team looks at the competitive world of esports, how fans...
29 Jul 2021 Life beyond the third-party cookie: What brands can do next https://wearesocial.com/jp/blog/2021/07/life-beyond-the-third-party-cookie-what-brands-can-do-next/ Our Global Head of Media, Brittany Wickerson, shares her key recommendations for brands struggling with the thought of a post-third-party cookie...
28 Jul 2021 Why avatar style is the next fashion frontier for fashion brands https://wearesocial.com/jp/blog/2021/07/why-avatar-style-is-the-next-fashion-frontier-for-fashion-brands/ Senior Creative Technologist Sam Cox, explores what fashion brands need to know about the digital figures that are growing in...
20 Jul 2021 Social platforms and the re-fragmentation of social media https://wearesocial.com/jp/blog/2021/07/social-platforms-and-the-re-fragmentation-of-social-media/ Our Global Head of Media, Brittany Wickerson, shares her advice on dealing with the increasing re-fragmentation of social media.
01 Jul 2021 How will lockdown innovation shape post-pandemic marketing? https://wearesocial.com/jp/blog/2021/07/how-will-lockdown-innovation-shape-post-pandemic-marketing/ With in-person experiences placed on hold over the last year, Gareth Leeding takes a look at how marketers can navigate...
29 Jun 2021 Going for Green: Sustainability in Production https://wearesocial.com/jp/blog/2021/06/going-for-green-sustainability-in-production/ With big crews and long shoots, maintaining a sustainable environment isn't always easy when it comes to production. Senior Production...
24 Jun 2021 Representation Matters: A view on trans people in advertising https://wearesocial.com/jp/blog/2021/06/representation-matters-a-view-on-trans-people-in-advertising/ As Pride Month draws to a close, Paul Greenwood takes a look at how brands can improve their representation of...
10 Jun 2021 Why the Greenpeace ad proves it’s possible to laugh with purpose https://wearesocial.com/jp/blog/2021/06/why-the-greenpeace-ad-proves-its-possible-to-laugh-with-purpose/ Humour in advertising. How can you get it right? Chief Strategy Officer Mobbie Nazir takes a look, in our blog.
