STRATEGYBrand Planning

社会の中での役割が明確に定義されているブランドは、ノイズをカットしながらも視聴者と関わルことで、持続的な長期ブランドとして親和性と支持を得るチャンスが大きくなります。

ブランドの立ち位置から、視聴者のプロファイリング、パフォーマンスを測定するための計量モデルまで、長期的な戦略的方向性を構築し、サポートするためにクライアントと協力します。

More Services

Social Insights

Strategy

We help brands uncover social insights using a range of methodologies, laying the foundation for ideas worth talking about.

Cultural Intelligence

Strategy

We use our knowledge of social behaviours to help brands participate in culture in a strategic, relevant and effective way.

Competitor Analysis

Strategy

We conduct bespoke research to understand your competition, examine their activities, strengths and weaknesses to identify strategic opportunities.

Social Audits

Strategy

We conduct in-depth channel audits to understand what matters to audiences, providing insights that lead to greater effectiveness.

Social Strategy

Strategy

We help our clients to define a strategy that will add value, engaging with the right people on relevant channels.

Campaign Strategy

Strategy

We segment your audiences and provide campaign strategies that will reach and engage them while achieving brand objectives.

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