We Are Social’s Monday Mashup #646


TikTok adds Disney as latest publishing partner for Pulse Premiere

Disney is TikTok’s latest publishing partner for Pulse Premiere, the company’s premium ad product. Disney will join other large publishers, including NBCU, Condé Nast, DotDash Meredith, and BuzzFeed, which offer brand-safe videos for marketers to place their ads around. In the new deal, Disney will have a dedicated destination within the app where Disney fans can watch videos from Disney’s brands, create their own with Disney’s music and special effects, play Disney-themed trivia, and collect “Character Cards” of their favorite players. This Disney hub is beyond the normal Pulse Premiere partnership, offering a unique destination for Disney fans, launching today!

TikTok updates requirements for Effect Creator Rewards 

TikTok is updating its Effect Creator Rewards programme with lower eligibility requirements, a revamped payout model, reduced payout increments, and a lower threshold to start collecting rewards. The $6 million fund, which launched in May, rewards creators for the effects they make through TikTok’s AR development platform, Effect House. The programme is also set to launch in 14 more countries.

All the latest from Threads

Lots of Threads updates this week! Firstly, the app is finally developing a DM feature. It’s also preparing to launch Trends – a screenshot of the new feature was accidentally leaked last week, showing a numbered list of trending topics and how many “threads” were actively discussing each item. 

In response to a post about Threads’ position on hard news, Instagram head Adam Mosseri explained the company did not intend to “amplify” news on its platform

Meta CEO Mark Zuckerberg has announced that Threads is rolling out an edit button. This new feature will allow users to edit posts within five minutes of posting. Previously, you have had to delete a post and repost it when you want to correct a typo.

X changes its public interest policy to redefine ‘newsworthiness’ 

X has changed its “Public interest expectations” policy to redefine which posts are newsworthy. The earlier policy said only verified accounts would be considered for newsworthy posts, but since the new subscription under Elon Musk’s leadership, the new version of the policy says posts only by “a high-profile account” counts as a newsworthy post. The updated page doesn’t give any details on what kind of accounts are considered “high-profile.”

X has also announced updates to Community Notes fact-checks, including improvements focused on speeding up the pace and other changes designed to alert users when notes were added to posts they liked, replied to, or reposted.

TikTok now supports direct posting from editing apps

TikTok has introduced a new feature that will allow its users to post directly to the video platform from a range of editing apps, including Adobe’s AI-powered video editing software Premiere Pro, its AI creativity app Adobe Express, as well as Twitch, SocialPilot and ByteDance’s CapCut. 

The latest influencer marketing news

When celebrities and content creators emerged as professional influencers in the early 2010s, many brands saw them as the ultimate platform to sell products and services. With millions of followers, they did and, in many cases, continue to deliver results. However, the consumer perception of these celebrity influencers is evolving and paving the way for the ‘everyday influencer’ and a greater emphasis on authenticity.

In other news

X has announced that admins of private Communities on X can now require users to answer a question and agree to the group rules when they request to join. In an attempt to reduce bots, X has introduced a new control that limits replies to only verified accounts.