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Tuneup

We Are Social Asia Tuesday Tune-Up #440

Marie Ng | 24 November 2020

On 17 November 2020, Twitter announced that they have finally rolled it out globally. Similar to the stories format that all other major social media platforms have already hopped on to, Twitter has now released their take on it. For those that are unfamiliar with this new feature, it’s another content format within Twitter that is live on the user’s account for only 24 hours, with Fleets, users can share a text post, react to a tweet, record a video or share a photo.

Thought Leadership

Game Studios writing the rules for Social Gaming

Arnaud Robin | 23 November 2020

Nintendo, the publishing giant behind Animal crossing, the gaming hit of this year, has recently issued new guidelines on how brands and organizations can get involved. Our Innovation Director, Arnaud Robin, and Senior Account Manager, Natalie Tung, explains what it could mean for marketers.

Tuneup

We Are Social Asia Tuesday Tune-Up #439

Marie Ng | 17 November 2020

Instagram is pushing its TikTok-lookalike Reels and eCommerce Shop further exposure by setting the Reels tab on the home screen for all users, and Shop tab on the lower function bar. This comes as no surprise, as we've seen how Instagram has been piggybacking on the Tik Tok trend recently, and looks to explore new revenue opportunities on the eCommerce front.

Tuneup

We Are Social Asia Tuesday Tune-Up #438

Marie Ng | 10 November 2020

Google believes that businesses have already spent a lot of time and money on building websites, and that these contents can be repurposed to further save time and money. As part of its efforts to utilize AI to produce multimedia content, the tech behemoth is testing and working on a new “research prototype pipeline” that converts websites into short videos that can be used as ads.

Social Thinking

Think Forward 2021: The Social Reset

Simon Kemp | 5 November 2020

Today marks the launch of our annual trends report, Think Forward 2021. In this post, our Chief Strategy Officer Mobbie Nazir explains the six key trends that we expect to shape social media over the next 12 months.

Tuneup

We Are Social Asia Tuesday Tune-Up #437

Marie Ng | 3 November 2020

We’re pretty close to the end of the year, and unfortunately COVID-19 is still a fact of daily life. How have friendships changed in the age of social distancing? After polling 40,000 respondents, Snap Inc sheds some light in its recently launched 2020 Global Friendship Report.

Tuneup

We Are Social Asia Tuesday Tune-Up #436

Marie Ng | 27 October 2020

TikTok has decided to be transparent with the creators on why their videos are removed from their platform. Not only does TikTok inform the user that it violated the “community guidelines”, TikTok also gives a clearer idea on how a creator posting irresponsibly and misused can lead to a breach in their policy.

Social Thinking

Social media users pass the 4 billion mark as global adoption soars

Simon Kemp | 23 October 2020

Simon Kemp shares the key findings from our Digital 2020 October Global Statshot Report.

Tuneup

We Are Social Asia Tuesday Tune-Up #435

Marie Ng | 20 October 2020

Zoom recently unveiled two new products: OnZoom, a marketplace for paid events and new third-party app integrations.

Tuneup

We Are Social Asia Tuesday Tune-Up #434

Marie Ng | 13 October 2020

Over the past few years, Instagram has transformed itself from just a photo-sharing platform into one with an integrated online shopping experience. It has features such as shopping tags on posts and Stories; Instagram Checkout, which allows users to purchase items without exiting the app;and Shops, a full screen storefront available to business accounts.

Tuneup

We Are Social Asia Tuesday Tune-Up #433

Marie Ng | 6 October 2020

Twitch has introduced a new tool, Soundtrack, that will allow its creators to add licensed music within their streams. This makes it easier to find rights-cleared music for creators who previously struggled with their archived streams muted.

Tuneup

We Are Social Asia Tuesday Tune-Up #432

Marie Ng | 29 September 2020

With 41% of the world population under the age of 25 this year, Gen-Z is playing an increasingly important role in shaping our future. This year, not only did Gen-Z have to adapt to wide-reaching disruptions brought about by the pandemic, but they had to do so during their formative years.

Tuneup

We Are Social Asia Tuesday Tune-Up #431

Marie Ng | 22 September 2020

As TikTok’s protracted battle with the United States continues to fill the front pages, and with new short-form video apps flooding the market every other week; it is easy to get lost in the narrative that TikTok is in serious trouble. While it would be naive to think all is rosy for TikTok, the truth is that the market incumbent continues to grow strength to strength.

Tuneup

We Are Social Asia Tuesday Tune-Up #430

Tricia Lee | 15 September 2020

Back in March 2020, TikTok announced plans to build a Transparency Center located in their Los Angeles office. This facility is meant to “provide outside experts an opportunity to directly view how the Tik Tok teams go about the day-to-day challenging, but critically important, work of moderating content within the platform”.

Social Thinking

Stats Roundup: E-commerce in Asia rides high on the pandemic wave

Aiyun Lee | 9 September 2020

Being stuck at home during the coronavirus pandemic, with malls closed and restaurants under restriction, drove our lives online. Even with lockdowns slowly lifting across most countries, the surge in digital adoption and new consumer behaviour during this period is set to continue.