Archive

Instagram seems to be testing (once again), the option for users to display the total like counts on their posts - according to a new discovery by app researcher Alessandro Paluzzi.

Written by Ryan Chua, Lisa Ng and Edward Cheong. UshAR in the new year with a new TikTok LiDAR...

Popular chat app, Discord, has finally gotten a high requested feature starting 17 December 2020: mobile screen sharing. This feature allows users to capture and broadcast everything on their phone’s display, streaming it to their friends. Discord has been working hard to get this feature working seamlessly since there’s a lot of onscreen motion. This enables game streaming or remote YouTube/ TikTok viewers to have high frame rates and minimal lag.

2020 hasn't been smooth sailing for most of us, for several reasons — from deadly wildfires to all the stars we’ve lost, and of course, the on-going pandemic. Thankfully, amid the madness, one Internet asset kept many of us sane: Stellar Memes.

With the rising popularity of easy-to-create content, it’s no surprise that social media giant, YouTube, is finally rolling out a beta version of their own content editing feature - “Shorts”. Currently, YouTube is testing out a shortcut with a small group of users in the Indian market, it is said to make Shorts more easily accessible for any creator. As shown below this shortcut is in the form of an icon within the top portion of the YouTube home page.

If there is any guaranteed path of success for a social platform to remain for a long time, monetization is the way to go. And that's exactly what TikTok has been rapidly expanding and testing on, in their new collaboration with Walmart.

Twitter announced a significant update today which provides more options for sharing tweet conversations. Its iOS users will now be able to add tweets into their Snapchat snaps!

Our Innovation Director, Arnaud Robin, takes a look back at the Social Gaming campaigns of 2020 and what marketers can learn from them.

Tiktok has been one of the top social media platforms of the year, especially with the pandemic going on. In Tiktok’s The Year on Tiktok: Top 100, authentic content has fast become a popular way of communicating with users all over the world.

Snapchat recently announced its new curated entertainment content platform – Spotlight. This in-app entertainment platform is a new way for users to discover best and news user-generated content.

On 17 November 2020, Twitter announced that they have finally rolled it out globally. Similar to the stories format that all other major social media platforms have already hopped on to, Twitter has now released their take on it. For those that are unfamiliar with this new feature, it’s another content format within Twitter that is live on the user’s account for only 24 hours, with Fleets, users can share a text post, react to a tweet, record a video or share a photo.

Nintendo, the publishing giant behind Animal crossing, the gaming hit of this year, has recently issued new guidelines on how brands and organizations can get involved. Our Innovation Director, Arnaud Robin, and Senior Account Manager, Natalie Tung, explains what it could mean for marketers.