Pinterest’s Facebook Notifications

Simon Kemp

We first noticed these Pinterest notifications in Facebook’s live Sidebar Ticker a couple of days ago.

Functionally they’re pretty useful, but what’s really interesting is that they seem to encourage leaving Facebook for Pinterest’s site (i.e. another social network) – notice the little icon on the right-hand side of the update in the image below:

If a user mouses over the ticker item, it displays the actual ‘pin’ (Pinterest post), but it also brings up an even more overt ‘View’ link to the external Pinterest post:

Have you seen this kind of promotional feature for activity on any other Social Networks? What do you make of this promotion of Pinterests’s site?