Five Friday Facts #32


State of the global and local Internet
Greg Dale, EVP, International of comScore, gave a keynote presentation at the recent ad:tech Singapore 2012 conference on the current digital landscape in Southeast Asia, and insights into what trends are shaping the future of this market. The global Internet user today spent 1 inminutes social networking, a total of 24 hours online, viewed 174 online videos, and consumed 2,300 pages of content in April 2012 alone. 3 in 4 minutes spent on social networking sites globally are on Facebook,  while 1 in 7 minutes spent online are on Facebook. Southeast Asia and Latin America account for the majority of today’s fastest growing online populations, with India growing by 34%, Indonesia by 29%, Singapore by 14%, Philippines by 11%, and Malaysia by 9% between April 2011 and 2012. The Philippines has the highest social networking reach of 96%, but Internet users from Thailand are most engaged, spending an average of 8.9 hours on social networking in April 2012. Most illuminating is how Pinterest is doing in Southeast Asia, with Philippines showing the greatest number of total unique visitors in the region with more than 90,000 unique visitors in April 2012.

Download the presentation here.

Singaporeans spend the most time on Facebook everyday
An infographic by online education portal reveals that Singaporeans spent the most time on Facebook every day out of 8 countries, even more so than UK, US, India and Brazil. Singaporeans spent a total of 38 minutes and 46 seconds on Facebook daily, while New Zealanders spent about 30 minutes, users in UK spent around 26 minutes, US and India around 20 minutes, and Brazil 18 minutes. This is surprising given that Americans spend 441 minutes on Facebook Mobile and 391 minutes on the Facebook website a month. Given that these figures were taken from September 2011, this may perhaps no longer be the case given India and Brazil’s surge of new Facebook users this year.

Microsoft to buy Yammer
According to a Wall Street Journal article, Microsoft is reported to acquire enterprise social network Yammer for more than US$1 billion or S$1.27 billion. For those unfamiliar with Yammer, it brings the power of social networking to the enterprise in a private and secure environment designed for business collaboration. Jon Russell from The Next Web thinks that

A deal to buy Yammer makes plenty of sense for Microsoft as it could integrate the popular business-focused social network into its products, and provide a more social experience for its users.

Social recruitment in the US
The Bullhorn Reach Rankings Report: An Inside Look at Social Recruiting discovered that 79% of job opportunities are posted on at least one social network. LinkedIn, the social network for professionals, remains the most popular site for posting jobs with 77% of openings shared there. Twitter is second with 54%, followed by Facebook, which comes in further behind at just 25%21% of jobs are posted to all three social networks, while only 21% are not posted to any social media sites at all. 55% of jobs are posted to two or more social networks at a single time, while 24% are posted to only one network. The top industries embracing social media hiring are restaurants, advertising and public relations, non-profit, fashion, and healthcare. These findings indicate that companies in the US are very receptive towards social recruitment, and demonstrate how social media is not just a function of marketing, but can alter business processes as well. Hopefully we’ll see the same responsiveness towards social recruitment in Asia in the coming years.

Twitter use by those aged 18 to 24 on the rise
The “Twitter Use 2012” survey from the Pew Internet & American Life Project revealed that 15% of US Internet users surveyed used the site in February 2012, while the percentage of users who accessed the service daily doubled within the past 10 months from 4% in May 2011 to 8% in February 2012. In particular, the number of US Internet users surveyed aged 18 to 24 using Twitter rose significantly, from 18% in May 2011 to 31% in February 2012. 20% of Internet users in this age group also reported logging into Twitter daily. The research also indicated that 9% of all mobile phone owners used Twitter on their phones, including 22% of users aged 18 to 24.