Top Facebook Pages in Asia, Nov 2012 [Part 2]


Earlier this week, we reported the top Facebook pages in Asia (Part 1) for the month of November. Here are a new selection of reports on the Southeast Asian countries as promised – Indonesia, the Philippines, Singapore, Malaysia and Thailand.

Indonesia reached 50 million Facebook users last month, and is continuing to grow as the second largest Asian market, adding another million to its user base in the month of November. Telecommunications have penetrated the social media scene in most Asian markets, but in Indonesia, content posted by shampoo brand Pantene had one of the most engaged posts in November, having received 50,000 interactions. Blackberry also showed that it remains a major player in Indonesia. It is still engaging its audience, with one of its posts surpassing more than 100,000 interactions, and has the third largest fanbase on its page in Indonesia. Acer Indonesia continues to do a remarkable job with the best response rate in the Technology industry worldwide with an average response time of 42 minutes.

The Philippines has a saturated Facebook market with the numbers plateauing off at 30 million in the last two months. Airline brands continue to excel locally with 4 out of the 5 socially devoted brands belonging to the Airline Industry. Also, 2 out of the 3 largest Facebook pages in the country are producing some of the most engaging content as shown below – Starbucks Philippines and Smart Communications.

Malaysia added another million to its Facebook numbers, adding up to a total of 14 million Facebook users in the country. The most engaging posts were all from McDonalds Malaysia‘s Facebook Page. The entire nation woke up to celebrate McDonald’s Breakfast Day on the 19th November with a free Egg McMuffin, which was promoted on Facebook garnering more than 16,000 Likes, 1,079 Comments and 7,730 Shares.

Thailand brought in a million new Facebook users last month just like Malaysia. The nation also has one of the highest average response rates of 70%, with most of the top 5 socially devoted brands responding to fan posts within 4 hours. Drinks brand Ichitan garnered a remarkable engagement in the last week of November with more than 161,000 post Likes for a post, making it the most engaged brand page for the month.

Singapore’s Facebook numbers are just 51,520 shy of reaching 3 million users. The most engaging posts in November received anywhere between 6,200 to 8,100 interactions. However, this is a lot less than a similar market – Hong Kong – whose interactions were anywhere between 22,000 and 44,000 on its most engaging posts. Having said that, most of the socially devoted brand pages in Singapore had a decent response rate with a maximum response time of 3 working days.