Top Facebook Pages in Asia, Jan 2013


SocialBakers has published its first edition of Top Facebook Pages around the world this year. There was a general drop in the numbers of Facebook users across all countries. This is seemingly due to Facebook’s continuous effort in getting rid of fake profiles. The table below shows the countries that saw the biggest drop in Facebook numbers over the month of January, where 4 out of the 10 countries are Asian nations. The Socialbakers infographics that follow reflect this change, together with the top performing Facebook pages in the respective countries.

Here are a selection of reports on some of the biggest Facebook countries in Asia and their top Facebook pages. In December, global pages that are ranked by local fans were included in Socialbakers reports.

The January reports show a deeper analysis of this aspect.

India was one of the pages that witnessed a decrease in Facebook numbers. 410,060 fake Facebook profiles were deleted, accounting for a total of 61,697,760 Indian Facebook users. It is interesting to note that 26% of Intel’s global page and 23% of Levi’s global page accounted for Indian fans. With India celebrating its republic day in the month of January, Cadbury celebrations‘ and Vodafone’s celebratory posts made it to the most popular content of the month receiving more than 65,000 and 109,000 fan interactions.

Indonesia no longer holds the 50 million milestone after Facebook got rid of the fake profiles. Unlike India, the Facebook scene in Indonesia reveals that many Indonesians are part of global pages rather than their local pages. Blackberry, Samsung Mobile, Intel and Disney are some of the global pages with a large portion of Indonesian fans. The most popular content in Indonesia was from Pantene, which featured Anggun, an Indonesian celebrity who has gone international. A clever collaboration that worked well for the brand brining a whopping 132,000 fan interactions on that particular post.

Thailand continues to lead the region with an impressive average response rate on their Facebook pages. This is an important metric that the other Asian countries have yet to catch up on. The top Thai Facebook pages have an average response rate of 69.2%, showing great interaction between the Admin and the fans of a given brand page.