Top Facebook Pages in Asia, June 2013 [Part 1]


SocialBakers’ latest infographics on the Top Facebook Pages in June have been released. We’re delighted to give you a snapshot of the most interesting features for the selected Asian countries as below.

Hong Kong:

Gillette HK did an amazing job last month with the clever tactic of encouraging fans to Like their post (target: 10K Likes before 10th Jul) in exchange for discounted price on the Fusion Proglide market-wide. With 13K total interactions by 30th Jun, the post enjoyed an outstanding engagement rate of 282%. Its success can be attributed to Gillette’s popularity in the country as well as consumer’s common appetite for promotion, which was amplified  effectively with the help of social media. However, Gillette HK’s page as a whole still requires substantial revamp to stay in the game.

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With more than 13M local fans, Vodafone Zoozoos should have been the top Facebook brand in India as usual, not Tata Docomo. Putting that aside, we did not see many changes in the performance of India’s leading pages last month. The most popular post belonged to Cadbury Dairy Milk SILK, a dedicated forum “for Silk lovers to come and express themselves”. With visually appealing images and a strong brand message, Cadbury Dairy Milk SILK has been garnering significant support for their posts recently. Check it out if you love Cadbury products like I do!

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The highlight for Indonesia in June was the radical decrease in post engagement rate of the top 5 Facebook brands. MINI Indonesia and Head & Shoulders Indonesia, who held the 1st and 2nd position in May with more than 1000% monthly change in engagement rate, witnessed their scores falling by 75% and 60% respectively this time. The 3 remaining positions were also filled by new pages. Altogether, they suggest that a stably successful performance is what the top brands in Indonesia have not managed to pull off.

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With 32% growth in fan base, Rakuten has surpassed both Starbucks and Softbanks to become the biggest page in Japan. Interestingly, it celebrated the milestone achievement of 900,000 Likes and 1M Likes on the same day (19th Jul). Rakuten’s Leisure Hunting game which captured the fans’ attention with its bold statement ” No Losers! Everybody who challenge will win”  lied at the core of this success. A win-win situation for all parties, indeed!

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KFC Malaysia has overthrown McDonald’s Malaysia to become the Facebook brand with highest number of local fan in the country in June. McDonald’s Malaysia, however, managed to obtain a huge success with the post advertising their new smoking BBQ McChicken. The persistent dominance of fast food chains like KFC, McDonalds, and Pizza Hut in Malaysia is nothing novel, but still highly praiseworthy if we consider how swiftly the social media scene is evolving in this nation, and the region as a whole.

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