We Are Social Asia Tuesday Tuneup #164
Line adds 1.7 million new users a day
Jeanie Han, CEO of Line Euro-Americas, recently shared some stats at the Mobile World Congress that took place last week. During her keynote, she shared that Line currently has over 560 million registered users worldwide, with 1.7 million additional new users every day. Interestingly, she calls Line a “life platform” with 65 different apps including a mobile payment system (Line Pay) and Uber competitor (Line Taxi) that will be coming to more countries soon.
Tokyo-based startup launches VideoSelfie for Android
Just three months after its IOS release, Pocket Supernova recently announced the launch of VideoSelfie for Android. The app allows real-time editing, GIFs, filters and more. With the backing of two new investors, VideoSelfie will be partnering with local celebrities and influencers to expand its growth in Southeast Asia.
Twitter officially opens its Jakarta office
Last Thursday, news broke via Twitter that the social media giant has finally arrived in Jakarta – making it the second largest platform after Facebook to set up shop in Indonesia. The announcement was made from the official account of Twitter Indonesia, @TwitterID as well as by @justmaul, Twitter’s Campaign Manager for Southeast Asia.
Selamat Pagi! @RickMulia is in Jakarta and has some good news: our Twitter office is now open in Indonesia! #AwalBaru pic.twitter.com/fhEUW8B1rB
— Twitter Indonesia (@TwitterID) March 5, 2015
Teman, please spread the words. Now we are officially open in Indonesia! @TwitterID pic.twitter.com/2lnMvSQFFi — Maulana Nurhadi (@justmaul) March 5, 2015
Facebook makes page likes more accurate
Facebook is removing any page likes from accounts that have been either deactivated or memorialised. Page owners should expect to see a slight dip in the number of ‘likes’ on their page, though audience data will be more accurate as a result.
Clickable ads come to Instagram
Instagram has introduced its first ever clickable links. Advertisers will be able to use the platform’s new multi-photo carousel ads to create a “more vivid way.. to influence people”. Instagram released the below video to explain the changes.
Twitter reveals ‘Partner audiences’
Twitter has added a new feature, named ‘Partner audiences’, which allows advertisers to target any of 1,000 different audience categories, based on signs of intent outside of Twitter. For example, a luxury brand could set an income threshold, while a coffee brand could target people who…well, people who buy coffee.
Nestle has already trialled the system, targeting ads for its new Butterfinger Cup Minis to people who buy peanut-butter flavoured goods. Meanwhile, Ad Age has pointed out how Facebook launched a similar feature a couple of years ago – it’ll be interesting to see how this affects Twitter’s ad revenue.
Kik allows advertisers to target
If you like news about ad targeting, you’re in the right place. Kik, the messaging app, has also added new targeting capabilities, this time based on gender, country or device (Apple vs. Android). The network already has 60 brands using its Promoted Chats, including Funny or Die, which has over 1 million followers. Since the udpate, Seventeen Magazine has begun targeting its chats to women.
Tweet-to-unlock Avengers trailer
Marvel used a promoted tweet to tease its new Avengers trailer, asking fans to tweet in order to unlock the preview. Only once enough people had tweeted was it finally revealed. Before you Marvel lovers run over to Twitter, the trailer is now live.
Heinz and We Are Social create ‘Grow Your Own’
Nothing cures a weekend of excess like a wholesome, healthy Monday. If you’re in need of some natural goodness, head over to the Heinz Tomato Ketchup UK Facebook page, where Heinz and We Are Social have brought back their classic ‘Grow Your Own’ campaign, this time to the whole of Europe. Users can sign up to win tomato seeds and are then encouraged to upload photos of their plants and enter competitions in order to win further prizes.