WE ARE SOCIAL’S TUESDAY TUNEUP #233
How fast does it take for internet justice to be served these days? One day is all you need. This is the story of Sonny Truyen, an Australian who has recently moved to Singapore for work. Sonny also happens to be a Pokémon GO player who was sorely disappointed over not being able to play the game in Singapore, resulting in this rash Facebook status update.
He might want to think twice about being hitting that post button to any social media networks in future.
In Less Than a Week, Pokémon Go Is Setting New Records Everywhere
Pokémon GO is a free-to-play, GPS based augmented reality mobile game developed by Niantic for iOS and Android devices. Released earlier this week, Pokemon Go is on track to overtake Twitter’s Daily Active Users numbers while leaving Tinder’s app install numbers in its blaze of glory.
Brands are jumping on board to chat with people playing the game. See the full list here.
Check out our personal favourites below:
Trying to catch all the colorful characters? We understand how that goes. – The M&M’S Crew pic.twitter.com/x81gDZRg3U
— M&M’S® Brand (@mmschocolate) July 11, 2016
Gotta catch ’em all @Pokemon #pokemongo pic.twitter.com/68QcmAdGeR — Moe’sSouthwestGrill (@Moes_HQ) July 10, 2016
SOURCES: Tim Duncan retired from the NBA to play Pokémon Go full-time… #PokemonGo#ThankYouTDpic.twitter.com/rRwhwI7Hbf — DraftKings (@DraftKings) July 11, 2016
Snow, the South Korean version of Snapchat For China
Looks like Snapchat, works like Snapchat but it’s not Snapchat. It’s Snow, a South Korean app you could refer to as a clone of Snapchat. What sets Snow apart from Snapchat is its focus on the Asian audience with its Sumo, Soju bottles and rice-eating filters. Since its release, the app has been downloaded over 30 million times in Asia. The biggest difference, of course, is that Snapchat is blocked in China while Snow is not.
Left: A police officer filter on Snow. Right: Snapchat’s police officer filter.
Hashtags Are Easy, Hashtag Campaigns Are Hard
Hashtags; something that anyone who has social media presence would have at least used it once. It’s easy to write funny hashtags for your personal accounts, but not when it comes to social media campaigns. The latest victim was Verizon with their promoted Twitter hashtag: #IGotVerizon. Unhappy customers took the chance to voice out their grievances with the hashtag while competitors saw the opportunity to hijack for a quick boost:
GREAT strategy @Verizon:
Step1: Raise prices
Step2: Tell them you aren’t raising prices
Step3: Tell them to be thankful
— MarceloClaure (@marceloclaure) July 6, 2016
.@verizon creates pain points, then charges more to solve the pain points created. Where have I heard this business model before? #Sopranos
— John Legere (@JohnLegere) July 6, 2016