WE ARE SOCIAL ASIA TUESDAY TUNEUP #238
Have you always wanted to sleep in a velvet-lined coffin as part of your bucket list? Well, now that dream could just become reality. As part of Airbnb’s global Halloween contest, you can win an overnight stay at the (in)famous Dracula’s Castle. Dacre Stoker, great-grandnephew of Dracula author Bram Stoker, will be your host and guide as he takes you through the dark passages of the castle for a private unveiling of its many mysteries.
Spotify launches vertical video ads with new ‘Branded Moments’
Branded Moments are Spotify’s first vertical video ads. Spotify has been busy promoting the new ads to agencies in Madison Avenue, claiming that its knowledge of consumer music choices gives a unique insight to what users are up to. “A branded moment is more about reaching users in a specific context,” said Danielle Lee, VP of global partnership solutions at Spotify. “Based on the playlists that they’re activating, we know the moments they are in.” Ads will be grouped into six categories: chill time, workout, party, dinner, focus and sleep.
Facebook Messenger to introduce Data Saver mode
Facebook Messenger is introducing Data Saver mode which will stop the pesky app gobbling up all your data by auto-downloading pictures and videos. Once in Data Saver mode, users will have to select which pictures and videos they actually want to download. The app will then update users on how much data they’ve saved so they can boast to their friends about their extra pub money. On WiFi connections, everything will just work as per normal.
Pinterest hits 150 million monthly users, but no cigar
Pinterest excitedly announced that it has hit the 150 million monthly user milestone last week despite the fact that this is a figure it predicted it would hit by the end of 2015. It was also the figure used to secure investments in the platform. Don’t worry Pinterest, I didn’t achieve my 2015 resolution to be able to play Somewhere Over The Rainbow on ukulele either ?.