Kwentong Jolibee ads divide viewers for Valentine’s Day
Just in time for Valentine’s Day, Jolibee Philippines released a series of videos obviously intended to tug at heartstrings. These videos tackled different forms of love aside from the usual Romantic love one would associate with Valentine’s Day: unconditional, sacrificial love despite being friendzoned till marriage (he didn’t get the girl), persistent love despite being friendzoned (he got the girl), and enduring love beyond death (he left the girl).

Kwentong Jolibee triggered an outburst of emotions across social media. Using Crimson Hexagon (Twitter, Forums, Blogs), we found that most were delighted with the series of videos, but the bittersweet turn in two videos (shh… spoilers) garnered a mix of sadness and outrage towards the end of the episodes.


The videos went viral in Philippines, and started to seep into the social media feeds of users from neighbouring countries.

One episode was especially divisive, sparking #TeamBride, #TeamGroom and #TeamBestfriend hashtags amongst the PH community on Twitter and Facebook. Virtually everyone identified with, and/or was personally invested in the stories shared by Kwentong Jolibee. Some netizens shared similar stories experienced by them, whilst others debated on the tropes used by the ads.

Kwentong Jolibee cleverly capitalised on a strong, responsive online community who are frequently galvanised to discuss and react to plots of soap operas, and tapped on forms of love that are more relatable to a wider group of audience. Add a heart-wrenching element and you have, something potentially viral. Kwentong Jolibee has since sparked numerous memes and reaction videos – a sign of the campaign’s success.

Facebook’s Community Good allows users to offer aid during times of crisis
Facebook is adding a new feature called Community Good, which allows users to offer assistance during times of crisis. The feature will make its debut in the following countries: U.S., Canada, Australia, New Zealand, India and Saudi Arabia. This is an addition to an existing feature called Safety Check, which allows users to report their whereabouts during a natural disaster.


LEGO Life, a social media network site safe for kids
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Search real life objects with Pinterest’s new tool Lens
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