WE ARE SOCIAL ASIA TUESDAY TUNE UP #272
By Jeannette Tan, Jeremy Lim, Vivian Tan, Kristie Neo
Facebook is letting brands and media companies create their own groups within their pages
Facebook Page Admins now have the ability to create their own groups within the Page, opening new opportunities for brands to engage with niche groups within their fanbase. This is great for attending to different types of customers with different needs. For instance, brands can set up a group that offers peer-to-peer support for those who need technical assistance for products they currently own, and another that’s geared at those who are still considering your product, with brand content that’s more inspirational or aspirational. Read more about how it works here.
Google Street View Ventures to Outer Space
Google Street View, as you know, provides street maps and directions to the Internet public. And what do you do after you’ve mapped the planet several times over? Launch one in outer space.
Google Maps has partnered the International Space Station (ISS) for this expedition. For the past 16 years, the ISS has acted as a base for space exploration, conducting experiments and studies to collect data of the Earth’s oceans, atmosphere, and land surface. With Google Street View, you’ll be able to explore all 15 modules of the ISS, each with their annotations and descriptive tooltips.
Thomas Pesquet, Astronaut at the European Space Agency (ESA), shot the images for Google while living on the ISS as a flight engineer for six months. Explore the ISS below.
You can also find out how the ISS was mapped in this behind-the-scenes video. Watch it here.
French visual artist submits 3D-rendered photo of himself for his national ID and it gets accepted.
To do this, French artist Raphael Fabre built a 3D model of his head and torso using “special effects techniques” used in the movies and video games industry. The model was textured with various photos of himself. After creating around 50 versions, he submitted the photo above for his national ID, which got accepted by government authorities without realising that the photo was, as Fabre called it – “practically virtual, a video game version, a fiction” In a world where we can’t even sift out fake news, what will this bring for social media and big data?
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