Facebook launches Watch, an episodic video service This places Facebook in direct competition with video-streaming services, Youtube and Netflix. While Watch is still being tested by a few users in the US, Facebook has already opened the platform up to a pool of content creators to pitch new content, which means we expect a wider rollout pretty soon. Viewers can expect to watch shows like Nas Daily, which features 1-minute clips from around the world every day, Gabby Bernstein’s motivational series, Tastemade’s Kitchen Little and Major League Baseball with new games streamed every week online. There will also be a watchlist for users to save episodes for later, and sections to discover new videos based on how other users interact with them, like “Most Talked About”, “What’s Making people Laugh” (based on the number of hahas accumulated, and “What Friends are Watching”. Independent creators who sign up will get their own Show Page that fans can follow and find clips on. Interested to create your own content? Register here.
Linkedin launches service to allow brands to track which audience types visit their sites Linkedin is launching Linkedin Website Demographics, a new tool that allows brands to find out data about the users visiting their websites. To use the feature, brands must have Linkedin Insight Tag – a lightweight JavaScript tag – on their sites. Once you’ve signed into Campaign Manager, click on Account Assets and choose Insight Tag. You will then be able to create an audience and define website audiences for their campaigns which can be filtered by job title, industry, job seniority, job function, company, company size, location and country.This data can then be used by brands to create ads targeted according to these specific audience segments.
Running Lion, Hidden Opportunity One Carousell listing went viral in Singapore over the weekend, eliciting amusement, empathy and a little skepticism on social media. The “Run Lion Wedding Dinner Package” touted a 30-table hotel banquet for the price of $28,888, complete with extra perks and the heartbreak of a groom forced to give up his wedding package online. Amidst the hundreds of comments on social, Carousell itself reached out to the owner of the listing and made arrangements to send the almost-groom-to-be a care package, garnering praise from netizens in the process. They also turned the more positive comments from the post into a show of support on their own social media page. The move was a strong step towards enhancing relations with its user base, and demonstrated a sense of community-mindedness in line with its position as a marketplace.
Linkedin launches service to allow brands to track which audience types visit their sites
Running Lion, Hidden Opportunity