Facebook removes ability for advertisers to target 4 self-reported fields – education, employment, field of study and job title
Advertisers no longer have the ability to target users according to education, employment, field of study and job title on Facebook. These were formerly text fields that users were given the freedom to fill up on their own. The change was introduced as a response to a story by ProPublica which showed how Facebook approved ads targeted using audience categories that included “Jew hater,” “Hitler did nothing wrong” and “how to burn Jews”.
Facebook responded swiftly to the report, temporarily deactivating the text-fields. According to an announcement, Facebook stated that “hate speech and discriminatory advertising have no place on the platform”, and that “offensive education and employer fields” were removed. They also added that the number of people who could be targeted in this way was still “extremely low”.

New Instagram update now autoplays video sound
Instagram has rolled out a new update for its users where videos in your feed will autoplay with audio. When users open Instagram, videos will still autoplay with the sound off, but applies your last preferred toggle on or off for the rest of your session.
This update benefits everyone as videos playing with the sound automatically on can be embarrassing in some situations, but it can also be frustrating to have to manually turn them on each time. With the increasing focus for video content on Instagram, Techcrunch believes that “while Instagram doesn’t want to annoy it’s users, it can’t be a social network of the future if it stays silent.”

Manulife’s latest spot shows how insurance helps you achieve your dreams
This is a refreshing take on insurance by Manulife.
The insurer launched a three-part film series for their 110th anniversary campaign which aimed to re-define what insurance meant to people, especially to a younger audience. They found that most people still link insurance with unfortunate events like accidents or family emergencies. The brand wanted to drive consideration and conversion by showing how Manulife can help people achieve their dreams and so took on a more positive approach to portraying insurance. Watch it here.