The first of these new tools is Share to TikTok SDK which lets users edit videos in other editing apps and then publish the edited content from that app to TikTok. One of the key launch partners for the new SDK is Adobe Premiere Rush. In addition to Adobe, the other apps supporting this Share to TikTok SDK are the looping video creator Plotaverse, AR app Fuse.it, gaming highlights recorder Medal, Momento GIF Maker, PicsArt and Enlight Videoleap.
TikTok says that the apps that integrate with the new SDK will also have access to a larger selection of creative tools in addition to the built-in sharing features. Another benefit for the apps is that a specified partner hashtag will accompany the video content shared by creators, helping the app to gain exposure amongst even more TikTok users.
“Most importantly, it gives users multiple avenues to create new original, high-quality content using platforms with exciting creative tools,” says TikTok.
The TikTok for Developers program includes tools to embed videos on the web as well as offering developer documentation and demos amongst other things. TikTok has yet not revealed further plans for the developers’ program and only says that it aims to continue expanding the access to its own creative tools further across the wider app ecosystem.
Facebook is introducing selfies as a new way to verify your identity
Jane also mentions in her subsequent tweets that the video selfie taken by the user will not be accessible to anyone else on the app and will be deleted 30 days after the user’s identity confirmation on the app.
While there is currently no option to purchase items, the catalogs seem to appeal to WhatsApp’s customer base in emerging markets, where much of users’ online activity is taking place inside apps instead of websites. This could be a step towards e-commerce on the platform.
This feature is now available to businesses in Brazil, Germany, India, Indonesia, Mexico, the UK and US, with a broader rollout coming soon.