Tuneup We Are Social Asia Tuesday TuneUp #7 13 Dec 2011 Send your Christmas cards over Facebook Advertising firm Dentsu and the Japanese Postal Service have partnered to create Postman, a Facebook app from which users from around the world can arrange to send physical Christmas cards right from the social network itself. The cards will cost from 100 Japanese Yen or US$1.29 onwards, while handling and postage […]
How Social Is Changing Advertising 11 Dec 2011 An interesting infographic that highlights the ways in which Social Media are influencing the evolution of advertising, courtesy of MDG Advertising:
Facebook Pages Get Private Messages 10 Dec 2011 Facebook are continuing this week’s platform innovations by unveiling Private Messages for Pages: Although this may appear a minor addition, the implications are actually quite significant: these private message will make it much easier for brands to interact with fans and – critically – complainants, in a more direct and individual manner. When a visitor […]
Five Friday Facts #6 9 Dec 2011 Hooray for Friday! It’s almost the weekend here in Singapore, and we’re about to head off for some real-world socialising [gasp!], but we couldn’t end the day without sharing our weekly round-up of the freshest stats from around the social world. See you Monday… Google+ in Japan Google is teaming up with Japanese girl group […]
New Twitter – Or Is It Tweibo? 9 Dec 2011 The We Are Social team in London shared a fantastic update yesterday on the redesign of Twitter and its new functionality. Following a closer look, though, and fuelled by this great post on Penn Olson, we came to the conclusion that many of Twitter’s ‘new’ features look quite familiar. However, as Steven says in his […]
Tuneup We Are Social Asia Tuesday TuneUp #6 6 Dec 2011 Brands on Facebook feel neglected A new report from Forrester Research highlights the strain between Facebook and the brands who are trying to derive value from the social network in their marketing campaigns. According to the report, there’s plenty of blame to go around for the current state of affairs. On the one hand Facebook has […]
Social Timing: When to Post? 5 Dec 2011 This great infographic from KissMetrics has been around for a while, but it still has some great tips on the best times of the day and week to post, along with the kinds of post that best suit those timings: Thanks to HubSpot and Mari Smith for reminding us of it!
Managing Social Media Across Countries 5 Dec 2011 One of the toughest challenges facing brands in social media is how to manage activities across different countries and cultures. The problem has been around for a while, but as the social media population grows and spreads out across multiple platforms, it’s actually getting more complex. The issue boils down to one straightforward question: should we […]
Five Friday Facts #5 2 Dec 2011 It’s Friday afternoon, which means it’s time for our weekly roundup of the latest stats in social media across Asia. This week has been a bit of a bumper for stats for us, with the release of our Social, Digital and Mobile in Asia and the individual country report for Indonesia too, but fear not – […]
Social Recruitment 2 Dec 2011 More and more people are finding jobs through social media, and that’s a trend that we expect to see accelerate as the number of people joining social networks around the world continues to grow. The infographic below, from MBA Online, shows how social recruiting has exploded in the USA, and we’re seeing a similar trend here […]
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