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By Kristie Neo, Shane Carroll Facebook launches Watch, an episodic video service This places Facebook in direct competition with video-streaming services, Youtube and Netflix. While Watch is still being tested by a few users in the US, Facebook has already opened the platform up to a pool of content creators to pitch new content, which means […]

By Jeannette Tan, Vivian Tan, Jeremy Lim Fake Influencers on Instagram: How To Spot Them While Instagram has taken several steps to crack down on fake influencers, this recent social experiment shows that such fraudulent activity still exists. Mediakix, a dedicated influencer marketing agency, created two fake Instagram accounts and populated them with images of […]

The latest Global Digital Statshot from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed the momentous three billion mark. Growth trends show no signs of slowing either, with the number of active social media users growing at a rate of one million new users per day over […]

By Erasmus Ess, Ayeshah Mirzha, Kristie Neo Nasi Lemak Burger 2.0 In Singapore, nothing gets your blood going like a little national rivalry  – especially when it involves food. Case in point: McDonalds Singapore. The fast food chain recently launched the Nasi Lemak burger, which did so well that it sold out nationwide in a […]

By Shane Carroll, Kristie Neo Facebook Pushes 6-Second Ads Facebook is working with advertisers to push 6-second ads to capture viewers. According to Facebook’s COO Sheryl Sandberg, 6-second videos score higher brand metrics when compared against 15 and 30-second samples, emerging as the ideal length for Facebook viewers. Sandberg is also urging other brands to […]

By Jeannette Tan, Jeremy Lim, Vivian Tan, Kristie Neo Facebook is letting brands and media companies create their own groups within their pages Facebook Page Admins now have the ability to create their own groups within the Page, opening new opportunities for brands to engage with niche groups within their fanbase. This is great for […]

Social selling is one of the hottest opportunities in digital marketing today, but there’s still plenty of confusion around what social selling actually is, and how it works. So, to help marketers and sales teams get their heads around what social selling means for their specific brands and businesses, we’ve joined forces with Hootsuite to […]

By Kristie Neo, Candice Novia Facebook Live allows you to broadcast in VR This new feature basically brings Oculus’s Spaces existing VR capabilities into a live, social setting. Facebook users can set up a virtual camera within Spaces that can be placed anywhere in the VR environment, and stream that interaction to other Facebook users […]