Our Insights

Over the past few years, as shorter-form social media like Facebook and Twitter have captured an increasingly large share of people’s online activities, blogs seem to have received much less attention than they did 4 or 5 years ago. However, we’re noticing a resurgence in the relevance of blogs to brands, albeit those harnessing a […]

Marketers yet to figure out Social ROI According to Lighthouse Research’s latest marketing trends report, an overwhelming number of marketers in Singapore that currently utilise social media marketing do not have a system in place to measure social media marketing ROI. The survey reached out to 1,256 Singapore-based client side marketers, out of which 71% said […]

SocialBakers have published their latest edition of Top Facebook Pages around the world for July 2012. As of last month a new section –  Socially Devoted brands – were introduced in the infographics, which is based on the new industry benchmark that SocialBakers have recently launched. Socially Devoted brands are measured according to their response rates and ranked […]

Renren’s revenue up by 48% but Q2 records a net loss Chinese social networking site Renren reported a net revenue of S$55.8 million in the second quarter of 2012. This is a 48% increase compared to the same period last year, with social gaming bringing in bulk of the revenue – contributing a whopping S$28 million. Revenues […]

Are you a Social Media enthusiast? Do you wish you could spend more time doing what you love? Would you like to get even better at what you love by working with some of the world’s best Social Media practitioners? Then we have good news for you. We Are Social Singapore has grown at an impressive […]

8.7% Facebook accounts are fake, but that’s still 872 million genuine users Facebook reported this week that 8.7% of its 955 million active accounts are illegitimate, which is about 83 million accounts. The company filings reported that 4.8% of its membership figure were duplicate profiles, 2.4% were misclassified accounts, and the remaining 1.5% of users were categorised as “undesirable”. Facebook has also acknowledged that its figures are based […]

Sina Weibo launches discussion forums Challenging China’s popular Tieba discussion platform run by the nation’s largest search engine Baidu, microblogging service Sina Weibo has launched its own forum called ‘Weiba‘. Following Sina’s extended features – Tumblr-like blogs and social gaming – Sina Weibo has diversified once again with Weiba. However, with the discussion forum, Sina has a bigger responsibility in terms of […]

Sina Weibo comes to the rescue at Beijing floods Last weekend, Beijing experienced one of its worst storms in more than 60 years. According to the Wall Street Journal’s China Real Time, more than 70,000 residents were evacuated and at least 37 people died. Over the widespread flooding, it was local microblogging service Sina Weibo that […]