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Social Media Week Singapore

Social Media Week Singapore was a whirlwind of events – we were rushing for sessions to and fro the office, intently listening to the speakers while live-tweeting, and at the same time reading activity from the tweetwall, and replying to those soundbites too. It was a sheer lesson in multi-tasking. It was interesting to see […]

Social Commerce

A number of high-profile brands have shuttered their Facebook Commerce Tabs in recent weeks, but we recently learned that nearly 30% of Burberry’s online sales are driven by traffic that originates in social media. So who’s indulging in social shopping, and what’s holding non-users back? This great infographic from Digitas investigates: Thanks to Allfacebook for […]

Five Friday Facts #16

Social messaging disrupts SMS This is a clear example of a disruption that has shaken a mammoth industry. According to technology analyst firm Ovum, mobile operators lost an estimated US$14 billion or S$17.54 billion in short message service (SMS) revenues in 2011, all thanks to the advent of social messaging, which took away 9% of […]

Facebook’s new friend notification

We started noticing a new Facebook friend notification that appears on your Facebook Timeline a few days ago. Instead of the usual generic announcement of ‘Gwen is now friends with Simon’ for example, the new notification now draws the link between how you and your new friend are connected by displaying how and where you […]

We Are Social Asia Tuesday TuneUp #16

Japanese airline ANA shows how Japan is ‘cool’ All Nippon Airways (ANA) is turning to social media to promote tourism to Japan. Its Is Japan Cool? website allows users to share and explore interesting and fun aspects of the country, as well as rate them ‘cool’ or ‘not so cool’. The site itself is simple in […]

The Burberry Social Show

Later today, Burberry will reveal their Womenswear Autumn / Winter 2012 collection, at an exclusive fashion extravaganza in London. However, getting one of the best live views of the show won’t be as tricky as it might have been a few years ago, because Burberry have opted to livestream the entire event via Facebook. They […]

Five Friday Facts #15

It’s been a crazy but interesting week, having gone for several events that were part of Social Media Week Singapore. We’ve met plenty of cool characters, and had a great night out at Satay Social – if you were there, we hope you had fun too. Here’s wrapping up the week of full-on social media […]

Pinterest’s Facebook Notifications

We first noticed these Pinterest notifications in Facebook’s live Sidebar Ticker a couple of days ago. Functionally they’re pretty useful, but what’s really interesting is that they seem to encourage leaving Facebook for Pinterest’s site (i.e. another social network) – notice the little icon on the right-hand side of the update in the image below: […]

We Are Social Asia Tuesday TuneUp #15

PayPal experiments with QR code mobile shopping in Singapore PayPal will be introducing mobile shopping in Singapore, whereby smartphone owners can buy goods while on the go using a QR code reader application. This initiative will take place at 15 subway (MRT) stations, where gifts from eight retailers at prices reduced specially for Valentine’s Day […]

Five Friday Facts #14

Japan’s social giants Even as the popularity of social networks such as Twitter and Facebook soar in Japan, local social networks are still holding their own. Although Japanese social network Mixi has not seen much growth in new users in the past couple of months, it has remained steady at slightly more than 15 million […]

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