Our Insights

WeChat launches in Indonesia China-built cross platform messaging application, WeChat (known as Weixin in China) has launched in Indonesia. The potential is immense as Indonesia’s the world’s 4th most populous country with a population of 237 million people, slightly larger than WeChat’s worldwide user base of 200 million. The latest development is expected to put […]

China is Twitter’s most active country despite being blocked? Recent GlobalWebIndex data indicated that there were 35.5 million monthly active Twitter users in China in the second quarter  of 2012, while India was next in line with 33 million and the US in third with 22.9 million monthly active Twitter users. This is an interesting […]

Whatsapp may be ousted by WeChat? Tech In Asia recently assessed how Whatsapp measured up against the competition. Whatsapp has not evolved much since its launch a few years ago whilst competing apps such as Tencent’s WeChat (aka Weixin in Chinese), Line and Kakaotalk have evolved to incorporate social elements. WeChat is packed with features (available […]

Asia is Facebook’s largest continent Asia has surpassed Europe as Facebook’s largest continent, with more than 242 million registered users, ahead of Europe by nearly 1 million users. This has occurred even though merely 6.26% of people in Asia are on Facebook, as compared to 29.72% of Europe’s population and 44.63% of North America. Of […]

Videos hit the advertising sweet spot in China Much has been written and said about economic powerhouse China and the promise its massive wired userbase holds for marketers. Here are some numbers that reflect the size of the potential market as at the end of 2011: 500 million internet users, 325 million online video viewers, […]

Last week, we reported the top performing Facebook pages in Asia for the month of August in India, Indonesia, The Philippines, Pakistan and Malaysia. Socialbakers have just released the infographic for Singapore. Caltex Singapore emerged as the brand page with the highest engagement for the month of August with an impressive daily page engagement rate […]

Facebook to remain fenced out by Great Firewall of China In spite of its corporate mission to “connect the whole world”, Facebook’s grandiose plan to dominate the wired world wouldn’t be complete without Chinese users, who make up 33% of the world population. Access to Facebook has been blocked in China since 2009 by what […]

Picture-perfect social commerce Asian consumers in Singapore and Hong Kong are flocking to niche social networks Pinterest and Instagram in droves but what’s really making retailers sit up and notice is the rate at which consumers’ are spending after visiting these sites. Researchers found that Singapore-based users visit both international and local social commerce sites whilst Hong […]