The Rise Of India’s Digital Consumers 3 Sep 2012 ComScore recently reported its study on India’s digital scene, presenting the second most populous country in the world as the fastest growing online market globally in the last 12 months. The four fastest growing digital markets are without a doubt Brazil, Russia, India, and China. While China has the most number of monthly unique visitors of […]
Five Friday Facts #43 31 Aug 2012 Social network penetration soars in China Chinese users are taking to social networking like ducks to water. A recent iResearch report on the usage of social networking sites in China in Q2 2012 showed that there are now 410 million users, representing a growth of 9% in the past year and an impressive user penetration of more […]
Visual Content Drives Engagement 30 Aug 2012 The old saying “A picture is worth a thousand words” could well do with a little updating in the age of Social Media and instant photo sharing. We say, “A picture is worth a thousand words, Likes and shares; actually, maybe more!” Men and women are visual creatures so it should come as no surprise […]
Tuneup We Are Social Asia Midweek Mashup #43 29 Aug 2012 Sina Weibo’s 3rd birthday marked by monetisation woes 28 August was Sina Weibo’s 3rd anniversary since its public launch. Tech in Asia’s recent article details the history of the network and its prospects. The social media platform’s user growth has been phenomenal over the past 3 years at thrice the rate of its closest competitor, Tencent‘s […]
Social Media Furore Over #dinerenblanc 29 Aug 2012 What started as a simple case of miscommunication late last week developed into a full-blown PR disaster as netizens in Singapore rallied behind social media influencers who found themselves disinvited from Dîner en Blanc, an exclusive invitation-only picnic party. Dîner en Blanc (French: Dinner in White) was conceived in 1988 by Francois Pasquier, a Frenchman […]
Five Friday Facts #42 24 Aug 2012 South Korean social media budgets grow alongside mobile web usage Tech-crazy South Koreans are embracing social media in a big way as they get increasingly connected via the ubiquitous smartphone. Marketers are quick to catch onto the trend as evidenced by increased social media marketing budgets and presence. In a survey conducted by KPR & Associates, […]
Tuneup We Are Social Asia Tuesday TuneUp #42 21 Aug 2012 Sina Weibo’s upcoming redesign resembles Facebook’s Timeline When Sina recently reported its financials, CEO Charles Chao mentioned that the Weibo version 5 launch will include a redesign of the web page. A more advertising-focused, Google+ like private sharing of weibos is anticipated. The closed beta version, which is expected to be released end of the week, […]
Help us reach 1 billion people! 17 Aug 2012 This is an important message from Dan Goodswen, a Strategist in our Sydney office: If the old adage that one good deed deserves another is true, this Sunday August 19th should see kindness spread like wildfire. We are extremely honoured to be helping the United Nations and pop icon Beyonce make social media history by […]
Five Friday Facts #41 17 Aug 2012 Sina Weibo experiments with new social credit card Sina Weibo together with China Merchants Bank is entering a new experiment to introduce social credit cards. According to the report from Sina to TechRice, the new cards will include several features targeted at Weibo users. Sina introduced DaRen last year as a user verification program, in its […]
The State of Blogging in 2012 15 Aug 2012 Over the past few years, as shorter-form social media like Facebook and Twitter have captured an increasingly large share of people’s online activities, blogs seem to have received much less attention than they did 4 or 5 years ago. However, we’re noticing a resurgence in the relevance of blogs to brands, albeit those harnessing a […]
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