News We Are Social Asia Tuesday TuneUp #25 24 Apr 2012 Chinese marketers to increase digital spend, but request accountability A joint study by R3 and independent ad tracking company Admaster reveal that Chinese marketers intend to increase their digital spend in 2012 by 26.9%, compared to 18% in 2011. 25% of those surveyed have budgets between RMB 5 to 10 million or S$990,150 to S$1.98 […]
News Five Friday Facts #24 20 Apr 2012 Google Maps loses lead in mobile mapping in China According to Beijing-based research firm Analysys International, the Google Maps app now accounts for 25.3% of mobile client usage in China, a decline from 46.3% around the same time last year, and now second to Autonavi by a mere 0.2% in terms of the apps Chinese consumers […]
News Top Facebook Pages in India, Q1 2012 18 Apr 2012 SocialBakers have just added a new report on their top Facebook pages series, this time for India:
News We Are Social Asia Tuesday TuneUp #24 17 Apr 2012 KFC Thailand’s Facebook fail Amidst tsunami warnings in Thailand, Kentucky Fried Chicken (KFC) Thailand suggested people take cover – but crassly suggested they made sure to stop and pick up their favourite KFC first. Although no tsunami surfaced, KFC received severe backlash for their misjudged post which read: Let’s hurry home and follow the earthquake news. […]
News Top Facebook Pages in Asia, Q1 2012 16 Apr 2012 Social media data company SocialBakers has just released a new round of infographics that reveal the top performing Facebook pages across Asia and beyond for the first quarter of 2012. The analysis ranks pages in terms of a number of different metrics, including average engagement and response rates. Here are are the scorecards for Singapore, […]
News World of Chinese Social Media 13 Apr 2012 The impressively informative World of Chinese team recently released a Social Media issue of their magazine that shares some fascinating perspectives of the different online beahviours and social platforms in the world’s most populous country. You can buy the full issue over at their website, but here’s a great 23-page preview to whet your appetite:
News Five Friday Facts #23 13 Apr 2012 Active weibo users in China There’s no doubt that China’s microblogging platform is an important source of information to Internet users in China. The number of active weibo users has since reached 249 million by the end of 2011, a 59.3% increase compared to the year before. The number of new subscribers is however gradually levelling […]
News New Google+ Design, Share+ Everywhere 12 Apr 2012 Google have just revealed a new Google+ layout and interface: As part of the rollout, Google appears to have added new share functionality across a wide range of its different properties: Google Search: YouTube: Gmail: Do you think these new features are primarily intended as social networking functionality, or are they more directed at understanding […]
News We Are Social Asia Midweek MashUp #23 11 Apr 2012 Twitter introduces brand pages in Japan Japan is the first market in Asia where Twitter is introducing brand pages after their first launch in the US in December 2011. The three companies who will first use Twitter brand pages are Docomo, Japan’s largest mobile operator, convenience store chain Lawson, and Warner Entertainment Japan. This isn’t […]
News Five Friday Facts #22 6 Apr 2012 Happy Easter everyone! Here’s a quick Five Friday Facts to start off the long Easter weekend. Instagram’s Android version has (finally) been released Instagram’s Android version has been a long time coming, and as soon as it was released on the Google Play marketplace, Instagram for Android reached 1 million downloads in less than 24 […]
Stay up to date Subscribe to our blog for hot takes on social and internet culture. You can unsubscribe at any time. First Name* Last Name* Company Email* Consent* By ticking this box, I confirm that I have read and accept We Are Social Ltd's privacy policy and consent to the personal data that I have submitted to be processed by We Are Social Ltd to contact me.*