Car technology is continuing to make a big impact on the way we drive. Over the last few years, the way we get from A to B has evolved dramatically, from onboard technology to warn us of the dangers up ahead, to safety systems which can take over in case of an incident. But despite the benefits of AI in cars, drivers are still a little skeptical. So we needed to breaking-away from the traditional ‘Jetsons’-style approach to car-tech marketing.
When Audi tasked us with we relished the challenge. What quickly became clear was that innovative advances in technology are no longer talking points enough to get through to the car buyers, as quite simply - everyone is doing it. Instead, what causes automotive audiences to take notice and engage, is seeing how the technology fits into their everyday lives and the real potential it has to transform society.