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Case Studies

first direct: Saving Cup case study

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We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

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Tuneup

We Are Social Asia Tuesday Tune-Up #440

On 17 November 2020, Twitter announced that they have finally rolled it out globally. Similar to the stories format that all other major social media platforms have already hopped on to, Twitter has now released their take on it. For those that are unfamiliar with this new feature, it’s another content format within Twitter that is live on the user’s account for only 24 hours, with Fleets, users can share a text post, react to a tweet, record a video or share a photo.
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Tuneup

We Are Social Asia Tuesday Tune-Up #448

Instagram seems to be testing (once again), the option for users to display the total like counts on their posts - according to a new discovery by app researcher Alessandro Paluzzi.
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Tuneup

We Are Social Asia Tuesday Tune-Up #445

With the rising popularity of easy-to-create content, it’s no surprise that social media giant, YouTube, is finally rolling out a beta version of their own content editing feature - “Shorts”. Currently, YouTube is testing out a shortcut with a small group of users in the Indian market, it is said to make Shorts more easily accessible for any creator. As shown below this shortcut is in the form of an icon within the top portion of the YouTube home page.
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Tuneup

We Are Social Asia Tuesday Tune-Up #441

Snapchat recently announced its new curated entertainment content platform – Spotlight. This in-app entertainment platform is a new way for users to discover best and news user-generated content.
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