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Case Studies

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We are a global agency.

We deliver world-class creative ideas with forward-thinking brands.

We believe in people, not platforms.

We believe in the power of social insight to drive business value. We call this social thinking.

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Tuneup

We Are Social Asia Tuesday Tune-Up #429

At the IKEA Harajuku store in Tokyo, an in-store installation stands out differently from its previous physical installations. Imma, a virtual influencer, has “lived” in the installation for more than three days. The latest installation of the “Happiness at home” campaign was created using high-definition LED screens and gave the illusion of an actual place that Imma had “curated” and “lived” in. These rooms make use of current IKEA products and styles using pre-recorded videos and images of Imma working and living in her IKEA-styled living room and bedroom.
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Thought Leadership

What brands need to do before pitching tent in Animal Crossing

Our Innovations Director in Singapore, Arnaud Robin shares some key takeaways from our Global Pride Crossing campaign.
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Tuneup

We Are Social Asia Tuesday Tune-Up #427

Last week, TikTok announced its collaboration with Amazon and launched an Alexa skill for TikTok that enables a voice control feature.
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Tuneup

We Are Social Asia Tuesday Tune-Up #446

Popular chat app, Discord, has finally gotten a high requested feature starting 17 December 2020: mobile screen sharing. This feature allows users to capture and broadcast everything on their phone’s display, streaming it to their friends. Discord has been working hard to get this feature working seamlessly since there’s a lot of onscreen motion. This enables game streaming or remote YouTube/ TikTok viewers to have high frame rates and minimal lag.
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