Overall Purpose of the role
A client-facing role, developing innovative strategic solutions for clients and helping them navigate the rapidly evolving world of marketing and communications. Where advertising, branding, direct marketing, PR and media are all now converging and demands the kind of strategic thinking which can be a catalyst to opportunities offered by all these disciplines.Our Planning department is a crucial part of the Agency’s success, helping clients put Social Thinking at the heart of marketing, focusing on understanding people and what makes them social to generate powerful insights that can drive value for brands.
What does the role involve?
Taking client briefs, challenging them, developing them into inspiring and informative internal briefs. Keeping abreast of new trends and developments and sharing those with the rest of the team and company on a regular basis.You will be responsible for turning ideas into well-rounded, strategically-sound, deliverable plans that you lead and write, collaborating with others in the team to encompass audience insights, trend analysis, marketing/media executions, timings and budgets.
Driving the conception and development of innovative on-brief digital ideas for clients and/or new business, from bigger campaign themes to smaller execution/technology-led ideas. You should be able to guide and lead the ideas-generation process, identifying and building on any ideas from other people within the agency.
Articulating those plans for clients in written and spoken form - writing and giving clear presentations. Once ideas are sold-in, you will then be the guardian of that plan, ensuring it's delivered in a way that remains on-brief and in-line with the agreed vision. This involves working closely with those implementing all elements, from designers, to developers to marketing managers.
Research and Analysis
We are looking for creative problem-solvers so intellectual curiosity is a must. You will need to have a good understanding of research approaches (on and offline) and be able to apply these approaches to uncover breakthrough insights that can drive our client business forward.
A keen understand and focus on how our client’s business works, with ability to develop strategic approaches and frameworks to help grow their brands.
You will also play a vital part in new business development, meeting prospective clients, presenting credentials, taking briefs and leading pitches. So you will be excited by the prospect of developing the agency as a business, pushing us into new areas, selling our ideas and approaches to new clients from new sectors.
- Minimum 3-5 years previous creative agency experience in Strategy/Planning capacity, ideally within a digital agency
- Open, inquisitive character with a focus on problem solving in creative ways
- Understanding of communications/marketing trends and cultureSocial media/advertising/brand enthusiast
- Confident enough to speak up, challenge and ask why (a lot)
- Collaborative with a passion for delivering industry defining work
- Passionate about their work (in and out of the office) to bring something new to the agency.
If you're interested in applying for this role, or for more information please email firstname.lastname@example.org