Archive - We Are Social UK - Global Socially-Led Creative Agency

Archive: Blog

Thought leadership

Why football should bet on social to capture young fans’ attention

Joe Weston | 13 May 2021

Joe Weston, Head of Sport at We Are Social, explores how tapping into streaming can help sports reach new audiences.

Mashup

We Are Social's Monday Mashup #537

Hannah Currey | 10 May 2021

Snapchat launches new Creator Marketplace, Instagram brings auto-captions to Stories, and more in our Monday Mashup.

Thought leadership

Social and the 16th man

Andrew Boyers | 6 May 2021

In the run up to the British & Irish Lions tour, Group Account Director Andrew Boyers looks at how to connect with fans through social.

Thought leadership

Deaf Awareness Week: Prioritising the Hard of Hearing in Social Campaigns

Danielle Clark | 5 May 2021

For Deaf Awareness week, Writer Danielle Clark looks at how brands can create more accessible social media content.

Awards

Help We Are Social win a Webby Award!

Alice Beaden | 5 May 2021

We've been nominated not once, but twice in the 25th Annual Webby Awards. Help us win by giving us your vote!

Mashup

We Are Social's Tuesday Tweakup #45

Hannah Currey | 4 May 2021

Sports bodies partake in social media boycott, Twitter Spaces opens up to accounts with 600+ followers, and more in our Tuesday Tweakup.

Thought leadership

Decoding the rules of play for brands on Twitch

Peter Mazloumian | 28 April 2021

Our Head of Copy for Dubai, Peter Mazloumian, examines the growth and potential of game-streaming platform Twitch.

Mashup

We Are Social's Monday Mashup #536

Hannah Currey | 26 April 2021

Facebook announces new audio features, Instagram is testing ads in Reels, and more in our Monday Mashup.

Special reports

60 percent of the world’s population is now online

Simon Kemp | 21 April 2021

Simon Kemp shares the key findings from our Digital 2021 April Global Statshot Report.

Thought leadership

Thinking out of the Roblox: Inside the world of Roblox

Peter Mazloumian | 20 April 2021

Our Head of Copy for Dubai, Peter Mazloumian, takes a closer look at what makes Roblox - the gaming phenomenon - tick.

Mashup

We Are Social's Monday Mashup #535

Hannah Currey | 19 April 2021

Facebook unveils new Business Suite Features, TikTok funds public health series, and more in our Monday Mashup.

Thought leadership

The death of third-party cookies: why marketers should reprioritise creative

Brittany Wickerson | 15 April 2021

Our Global Head of Media, Brittany Wickerson takes a look at why it's possible to marketers to be even more effective on social - even without third-party cookies.

Thought leadership

Level up your gaming knowledge, pt. 1: reaching the social gamer

Chris Beer | 13 April 2021

GWI's Chris Beer dives into the social side of gaming, and the potential for marketers in video game worlds.

Mashup

We Are Social's Monday Mashup #534

Hannah Currey | 12 April 2021

Facebook launches new Q&A platform, Hotline, Twitch extends its misconduct policy, and more in our Monday Mashup.

Social Thinking

Rethinking Ramadan

Saad Abukhadra | 7 April 2021

From food to fitness, brands shouldn't shy away from Ramadan. Senior Research & Insight Executive Saad Abukhadra, looks at how brands can successfully join the conversation.