GlobalWebIndex has produced an infographic looking at the percentage of different social platforms' users who follow brands and say they use social media for product research.
The infographic shows that 53% of Instagram users follow their favorite brands - more than any of the other main social platforms. Also, 44% of those surveyed said they use Instagram as a place to research products and brands they are interested in, indicating its promising advertising potential.
Instagram has a young audience, with around 70% of its users under 35. The platform has high engagement figures, with over 60% of users logging in daily, making it an attractive platform to brands.