Rewriting the rules of sports marketing
At the end of last year, Manchester City became the first Premier League Club to hit 1m YouTube subscribers. In the same year, the club launched its new digital platform, Cityzens and Manchester United unveiled its in-house MUTV app. These are just a couple of examples of a shift taking place within sport, whereby sports clubs are recognising the increasing importance of social and mobile channels when reaching their audiences. But how serious could this digital disruption be and how should the industry respond?
The global sports market is estimated to be worth $700bn. Consumption of sport is also changing. All the major platforms including Twitter, Facebook, Snapchat and Amazon are actively bidding for, and hoovering up, sports rights around the world. Times are changing and sports brands are pushing to be at the forefront of the action.
After all, Football transfers were dull and boring, until Stormzy came along. Sports sponsorship was stuck in the dark ages, until we worked with adidas to create the biggest sports show on YouTube (Gamedayplus). We even managed to make a tweeting ball the star of the 2014 FIFA World Cup.
Throughout this session, Strategic Lead (Brand & Digital) for Sports England’s This Girl Can campaign, Kate Dale, National Football League’s Sponsorship Director Lindsey Eckhouse, Director of We Are Social Sport Joe Weston and Creative Director Gareth Leeding will be taking a look at how sports brands and marketers can keep up to date with the sports landscape and create work that cuts through the conversation.
Join us on the 25th April from 5.30pm for an evening of drinks, networking and insight; and discover why the second screen in sports may soon become the first. Sign up now.