Build anticipation around the return of the Predator franchise with a series of limited edition product drops, focusing specifically on a 14-19 year old audience.
A multi-platform and multi-disciplinary campaign that included live video, a long form documentary and a product exhibition that put the audience at the heart of the final product reveal.
This year adidas brought a footballing legend back from the dead. Four years after removing the Predator franchise from its product line, adidas decided the iconic boot was ready to return. We Are Social were commissioned to create a campaign that would deliver the limelight Predator deserved.
The focus: a limited edition run of two classic Predators and a new take on the footwear designed in collaboration with David Beckham. We launched the adidas Champagne Pack, Precision Pack and David Beckham Capsule Collection to rave reviews. Hyping the legacy of the product and creating an online meltdown as people rushed to buy David’s Limited Collection.
- Over 8.7m views of online content
- 90K online conversations about Predator
- 1.1m live stream views