The new rules of social
We connect people and brands in a meaningful way. That’s why Think Forward 2020 unpicks the complex and ever shifting web of consumer behaviour online, and explores the role brands can play in reflecting and shaping it.
Historically, the internet has been exempt from the rules and restrictions of the physical world. But this year, the Wild West got a little less wild. Instagram hiding public likes, clampdowns on #ads, the Fyre Festival fallout; these shifts in the digital landscape are evidence of a new set of rules being enforced by users, creators, platforms and authorities. In 2020, brands will need to walk the line.