Archive - We Are Social USA

Archive: Blog

thought leadership

The implications of Facebook's messaging app integration

Caroline Lucas-Garner | 12 February 2019

Strategy Director, Caroline Lucas-Garner shares her thoughts on Facebook's plans to integrate its three messaging apps and what it could mean for users.

mashup

We Are Social's Monday Mashup #433

Lauren Underwood | 11 February 2019

Facebook allows Pages to participate in Groups, Facebook Messenger adds unsend feature, Instagram adds IGTV previews to feed and more.

thought leadership

How brands can get dark social right

Andre van Loon | 7 February 2019

R&I Director, André van Loon sheds light on the perplexing world of Dark Social and shares his wisdom on how brands can make the most of messaging apps.

mashup

We Are Social’s Monday Mashup #432

Ryan Dubras | 4 February 2019

Snapchat considers making snaps permanent, Reddit launches performance-based ads - and more. The latest social media news in our Monday Mashup.

Special reports

Digital 2019: Global Internet Use Accelerates

Simon Kemp | 31 January 2019

Simon Kemp shares the key findings from our Global Digital in 2019 report, created in partnership with Hootsuite.

thought leadership

What marketers can learn about taking a stand from Gillette

Jim Coleman | 29 January 2019

UK CEO, Jim Coleman looks at how brands can stand up for societal issues online, and effectively prepare for any backlash, in light of Gillette's recent ad.

mashup

We Are Social’s Monday Mashup #431

Ryan Dubras | 28 January 2019

Pinterest rolls out new skin tone filter, Facebook scraps Moments app - and more. The latest social media news in our Monday Mashup.

thought leadership

How travel brands can get more from social media

Olivia Valentine | 23 January 2019

GlobalWebIndex's Olivia Valentine investigates how travel brands can make the most of their social media presence to engage audiences online.

mashup

We Are Social’s Monday Mashup #430

Lauren Underwood | 21 January 2019

Facebook adds event sharing to Stories, Virgin Holidays launches Trending Travel Guide - and more. The latest social media news in our Monday Mashup.

thought leadership

How voice tech is moving towards audience-led interactions

Stefano Maggi | 17 January 2019

Stefano Maggi looking the implications for brands as voice technology becomes increasingly mainstream.

thought leadership

Global trends shaping marketing in 2019

Nathan McDonald | 16 January 2019

Our senior leadership from around the world have shone a spotlight the big trends to look out for and their likely impact on the marketing industry in 2019.

thought leadership

Why synthetic authenticity is honest fakery

Harvey Cossell | 15 January 2019

Head of Strategy, Harvey Cossell takes a look into the world of synthetic influencers and how brands can prepare to play in a world of fake authenticity.

mashup

We Are Social’s Monday Mashup #429

Ryan Dubras | 14 January 2019

Facebook brings live streaming to Oculus Rift, YouTube removes automatic social sharing - and more. The latest social media news in our Monday Mashup.

thought leadership

Why the democratisation of data is crucial

Mobbie Nazir | 8 January 2019

Chief Strategy Officer, Mobbie Nazir takes a look at why it's advertisers that take steps to embrace the democratisation of data who will thrive in 2019.

mashup

We Are Social's Monday Mashup #428

Lauren Underwood | 7 January 2019

Facebook adds CTA stickers in Stories for businesses, Snapchat introduces Lens Challenges - and more. The latest social media news in our Monday Mashup.