Our Insights

The latest edition of Digital 2026: The United States – the annual report from We Are Social and Meltwater – is here! Traditionally released in Q1, this year marks our first-ever Q4 launch as we move to an end-of-year cadence. That means you’re getting the freshest possible snapshot of how Americans are spending their time […]

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

We know you’ve missed us. Influencer Chronicles is back with its #8 edition.

Meta's Creator Marketplace gets new discovery features, YouTube improves auto-dubbing tool, Meta creating AI video app, and more social media news.

To celebrate the launch of Think Forward 2026: Building Brands at the Speed of Social, we are holding two webinars to dive into the report.

Meta tests premium subscriptions, Instagram to let users remove themselves from Close Friends lists, X to start labelling edited images, and more social media news.

ByteDance signs U.S. TikTok deal, YouTube rolls out global refresh, YouTube to launch AI clones, and more social media news.

Think Forward 2026: Building Brands at the Speed of Social has landed! In this blog, we give you a preview of The Cultural Loop - a strategic framework created to demonstrate how brands are built in social, and a sneak peak at some of this year’s trends.

Meta improves Reel recommendations, TikTok Shop launches AI tools, X releases guide for advertisers, and more social media news.

In this piece, Matt Roberts explores how brands can stay relevant by rethinking how they work with creators and connect with the people behind the scenes who make the internet feel alive.