Our Insights

Written by We Are Social U.S. Associate CM Director Andy Barnett Pandering, in my definition, is a term used to describe the deliberate manipulation of a message or product in order to resonate with an intended audience. For example, few things are as reliable as the pandering that occurs in country music. Include a line […]

Originally published in The Drum, Written by We Are Social U.S. Associate Strategy Director, Casey Hobgood It’s 2022, and brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products. This can have devastating consequences for both the ignored demographics and the brand, explains Casey Hobgood, associate […]

To celebrate one year of The Feed, we’re looking back at the past 12 months, selecting 10 key moments that are shaping the future of digital culture.

Snapchat for web is available to all users, TikTok launches a BeReal clone, and more in our weekly roundup.

Instagram is allowing users to share posts through QR codes, Snapchat rolls out dual camera feature, and more in our weekly roundup.

Instagram explains its shift to video, YouTube lets creators turn videos into Shorts, and more in our weekly roundup.

Instagram to start testing a repost feature, Twitter expands its fact-checking programme, and more in our weekly roundup.

Snapchat introduces 'Family Center', LinkedIn rolls out new creators tools, and more in our weekly roundup.