Our Insights

Why Are We Still Using Genders In Advertising?

Originally published in The Drum, Written by We Are Social U.S. Associate Strategy Director, Casey Hobgood It’s 2022, and brands are still failing to address the whole spectrum of gender identities in their market research, campaigns and products. This can have devastating consequences for both the ignored demographics and the brand, explains Casey Hobgood, associate […]

We Are Social’s Monday Mashup #595

Instagram explains its shift to video, YouTube lets creators turn videos into Shorts, and more in our weekly roundup.

We Are Social’s Monday Mashup #596

Twitter launches Spotlight Location, Meta is testing a livestreaming platform for influencers, and more in our weekly roundup.

THE GLOBAL STATE OF DIGITAL IN JULY 2022 | PART TWO

Kepios founder Simon Kemp takes us through part two of the key headlines featured in our Digital 2022 July Global Statshot.

We Are Social’s Monday Mashup #594

All Instagram videos will now be Reels, TikTok rolls out new accessibility tools, and more in our weekly roundup.

The global state of digital in July 2022 | PART ONE

Kepios founder Simon Kemp takes us through the key headlines featured in our Digital 2022 July Global Statshot.

Time to let the 🥂 flow for 2022’s World Emoji Day 🎉

Written by We Are Social U.S. Designer, Vivienne Apsey Our everyday consumption of social stimulation ranges from the “doom scroll” of Tik Tok to friends or family flow of texts throughout the day. By the time we lay our heads down at the end of the day, our eyes have seen hundreds of emojis. From […]

We Are Social’s Monday Mashup #593

Twitter sues Elon Musk over $44bn takeover dealThings have got legal in the Twitter-Musk conundrum. Twitter is now suing Elon Musk to try to force him to buy the social media firm. The news comes after Musk announced he was walking away from the deal, but Twitter is having none of it. The lawsuit accuses […]

We Are Social’s Monday Mashup #592

Elon Musk pulls out of Twitter deal, Pinterest launches new shopping features for merchants, and more in our weekly roundup.

The Future of Sports Fandom | How brands can engage sports fans in 2022 and beyond

We Are Social Sport explore the five key shifts they've seen among fans that’ll keep sports marketers at the top of their game.

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