Our Insights

We're diving into the top posts from The Feed this month, from TikTokers turning their homes into community coffee shops, a TikTok movement bringing cozy vibes to the fitness world, to Tube girl helping the internet embrace its delulu energy.

This week’s social media news includes TikTok debuting new technology to label AI content, Meta is expanding its verification programme, and more!

Dan Keefe, Head of Studios, explains how consumer habits are changing with technology, and how advertising is moving away from television to digital, in favour of a social approach.

This week’s social media news includes TikTok Shop launching in the US, X launching account verification based on government ID, and more.

In The Feed last month - creators turn film into video using AI, #ManRepeller TikToks reframe fashion for the female gaze and #PerfumeTok gives fragrance a new visual language. Dive into the August roundup to find out what they all mean and why they took over social.

In the second part of our Future of Influence series - Humans only > Humans Extended, our Strategist Agalia Tan explores how technology is impacting influencer behaviours - and how influence is extending beyond human limits.

Following our New Patronage LinkedIn Live - the third episode in our three-part Future of Influence series, our US VP of Influencer Marketing, Gigi Ouf, discusses how brands can compete with multiple niche creator-led brands and co-branded products.

Paul Greenwood, UK Head of Research & Insight, explores how influencers are joining together to strengthen their impact in a crowded space and how brands can utilise this new way of working.