The Social Customer


Sprout Social has published this infographic on the increasingly social nature of customers, and how brands are responding to them.

The guys at Sprout have created the infographic to highlight certain findings from their Sprout Social Index. It draws attention to the rise in consumers engaging with brands on social media, and how brands seem to be finding it more and more difficult to respond. In Q3 2013, for example, Sprout claims that four out of five consumer enquiries went unanswered.

It’s clear that, with social media becoming increasingly important for brands’ customer service, they need to be doing more to handle this communication effectively.