With most awards ceremonies, you go along prepared for a tense evening waiting to hear if you’ve managed to pick up any silverware. The Lovies, however, is a bit different. The organisers had already revealed the winners a few weeks ago, and with a huge six awards for We Are Social, the team went along ready to party and enjoy their success.
We picked up an amazing three awards in Social - Entertainment, winning Gold for Brazuca, our campaign for adidas to bring the 2014 FIFA World Cup ball to life on Twitter.
We were also awarded a Silver for YouTube’s Epic Slow Memes, where we re-created some of the internet’s best memes in slow mo, to take influencers The Slow Mo Guys to a wider audience. Epic Slow Memes also picked up the People’s Choice award for the category, voted for by the online community.
Social - Best Use of Video category also proved successful for us, with Epic Slow Memes awarded a Bronze and the People’s Choice and SA Vine, a campaign from our Paris office for La Banque Postale to answer customer questions using Vine, also picking up a Bronze.
Another campaign from our Paris office, the Cannes award-winning Hello Play! for Hello Bank!, was shortlisted in Social: Experimental & Innovation.
In Online Advertising - Social Media Campaigns, our #DontPanicButton work for YouTube to help Zoella’s fans show solidarity for those suffering from panic attacks was awarded a Silver.
And our campaign starring a gravity defying Tayyab’s lamb chop - Meatspace - picked up a Bronze and the People’s Choice Award in Online Advertising - Viral.
Away from our own success, it was an inspiring event overall. One standout highlight for our team was seeing the creator of CYCLADES, Louis Pouzin, pick up the Lifetime Achievement award.
All in all, an amazing evening for We Are Social and for the marketing industry overall. We’re looking forward to more Lovies success in 2016!