We Are Social’s Monday Mashup #302
In a bid to become the chat app that does absolutely everything, Snapchat has undergone a major overhaul with the launch of a huge new set of features – or as the platform describes it, Chat 2.0. There’s some fairly mundane stuff, like the fact that Snapchat Stories now auto-advance, encouraging more views, but also VERY exciting updates, such as 200 stickers now available in private chat, instantly appearing when you type certain words/phrases like “love you” or “hungry”. There’s Video and Audio Notes in Chat, which allow you to record and send a quick 10-second GIF-like loops / voice recordings, and Video/Audio calls, another alternative to FaceTime, WhatsApp calls or, you know, the phone. With all this, and much much more, Snapchat is fast becoming the most complete way to interact beyond actually talking in person, potentially saving you a fortune in trips to Starbucks.
Snapchat gears up for more ads
Pinterest launches ‘How-to’ Pin
‘How to’ content is all the rage at the moment. Buzzfeed’s Proper Tasty for example, which makes stacking various junk foods on top of one another easy with simple videos on Facebook, has been a storming success. Now Pinterest is getting in on the the action with the launch of its latest Rich Pin, the How-to Pin. The new pins provide step-by-step instructions for cooking, crafting, grooming and other activities and can be seen, followed and shared without leaving Pinterest. The pins have launched in the U.S., France, UK and Germany on Android and web, and are free for brands (rather than individual users) to make their own. Martha Stewart, Cosmopolitan and more are already using them and Pinterest will be hoping they help move the platform away from simply a referral site, to more of a destination in itself.
KLM arrives on Facebook Messenger
KLM has become the first airline to partner with Facebook’s Messenger app, allowing its customers to use the platform to access itineraries, updates, check-in notifications and boarding passes, as well as to organise flights and chat with KLM. It’s a move that makes a lot of sense for today’s consumers who want as little admin as possible when it comes to, well, pretty much everything, and no doubt it’ll be the first of many such organisations to get on board with Messenger.
Sephora launches chatbot on messaging app Kik
Kik just got a bit more glamorous. Beauty retailer, Sephora, has entered the world of Kik messenger to directly communicate with its teen audience via a chatbot. So how does it work? Firstly, users instigate a chat with the brand, which is shortly followed by a quiz to “get to know you”. It asks all the essentials; age, brand preference and the products you just can’t live without.
From there, it can serve up relevant content from how-to videos and product reviews. In summary, it sets out to eliminate human interaction whilst shopping, which we all know, is a one of life’s biggest burdens.
Domino’s DXP delivers pizza through Instagram
DISCOUNTED PIZZA. Now, that we’ve got your attention… Domino’s has brought its ultimate delivery vehicle, the DXP (think car/pizza oven/vending machine’s lovechild), to Instagram via a click-through game called ‘DXP Adventures’. Designed to make the DXP a household name, the campaign asks users to click through each picture ‘level’, where they are faced with a multiple choice pizza. At each new level the player is rewarded with one letter of an offer code, then at the end they will see the full promotional code, granting 20% off their next order. Count us in.
Eurostar uses Instagram to show life onboard new train
Eurostar is upping its Insta game, creating an Instagram ‘tapestry’ called @LaVieOnBoard compromising of 200 still and animated images, depicting life onboard its new e320 train.
Each post tells a story, from a group of senior citizens having a party onboard to a gorilla joining the passengers, as you do. Notable Instagrammers such as French fashion editor Adenorah, food ‘explorer’ Plus une miette and London-based photographer By Afrique were recruited for the campaign inviting their followers to share their travel selfies. The best entries were awarded trips to London and Paris. Bon Voyage!
Instagrammers are asking you to turn them on
If you’ve been on Instagram recently, most of your feed has probably been dominated by a bunch of images from accounts asking you to “Turn notifications on”. As you’re probably aware, we are entering the algorithm-pocalypse which means brands will now need to battle to get their content seen, as opposed to it appearing in chronological order. For bloggers, many of whom make a living off their social networks, competition is particularly fierce. Since many make a cut from purchases when users click their posts, losing views could seriously affect their bank balance. One way around this is to stop begging and maybe just post better content? Oh no, he didn’t.