We Are Social’s Monday Mashup #338
People in the UK, Germany, France, Brazil, Canada and Japan can now join US Instagram users and live stream their antics on Instagram Stories. Unlike Facebook Live, the video will be wiped from the platform as soon as the transmission finishes. Unfortunately for my friend who went live drunk twerking this weekend to his all of his followers, the memories will live on for much, much longer.
Snapchat uses offline sales data to target ads
Snapchat has partnered with Oracle Data Cloud to get more advertising intelligence for marketers. The partnership will give Snapchat access to offline sales data like loyalty card stats, so they can track past purchase behaviour to match users with relevant ads. Snaps for them!
Snapchat offering sequenced publishing of multiple video ads
Snapchat is encouraging advertisers to run consecutive video ads with different creative within its Discover section. This means that one 30 second advert could potentially be cut into three and fed out back-to-back. Snapchat can also publish the first video and then re-target subsequent films to people who watched it to maximise engagement.
Vine is dead, long live Twitter looping videos.
Now Vine has officially been given the chop, Twitter has announced it will loop all videos that are 6.5 seconds or less to fill the hole left. Here’s an example involving what looks like, IMO, too much salt.
vegetarian #saltbae pic.twitter.com/sbYoY0M2Sw
— Kari Sonde (@kari_sonde) January 9, 2017
Twitter phasing out ‘buy’ button
Just brands have started using instant messenger chatbots to step into e-commerce, Twitter has decided to wind down its ‘Buy’ button along with its related retail partnerships. The platform will continue to offer its ‘Donate’ button to give to charitable causes and other nonprofits.
Twitter kills off lead generation campaigns
Chatbots may have claimed their first scalp – Twitter has also called time on lead generation campaign ads, which were used for direct response campaigns. Marketing Dive reckons that with instant messenger bots growing so quickly, Twitter’s direct response ads look cumbersome and old fashioned in comparison. The platform said it wants to focus on ‘building and improving other performance offerings.’
LinkedIn unveils new look
Look out, jobseekers: LinkedIn has launched its largest desktop redesign in the platform’s history. The changes include streamlined navigation, ‘smarter messaging’ including creepy-sounding suggested icebreakers, improved search and greater insight into who’s viewing your content.
Google+ launches new comment, image and event features
In a blog post, Google+ has announced several key new features, all suggested by users and designed to make the platform more user friendly. Users will now be able to hide ‘low quality’ comments, enjoy improved image functionality and play around with a new events function. The company said it was always keen for feedback on the platform so if you have a brilliant idea, use the ‘send feedback’ option within the app and you could see it come to life.