Our Insights

Digital 2021 US

Featured | 27 Jan 2021

People in the United States have been relying more and more on digital and social media during an unprecedented 2020, spending more than seven hours online every single day. Social media is more important than ever, used not only to connect with friends and stay up-to-date with news, but also increasingly to discover and research […]

THINK FORWARD 2022: BRAVE NEW WORLDS

Our Global Head of Cultural Insights, Lore Oxford, explains the five key trends that we expect to shape social over the next 12 months.

We Are Social’s Monday Mashup #564

Instagram launches live test of longer videos in Stories, WhatsApp Web gets a built-in sticker maker, and more in our weekly social media roundup.

We Are Social’s Monday Mashup #563

Instagram introduces 'rage shake' feature and Facebook is paying creators to use live audio features, and more in our weekly roundup.

Why we’ve launched We Are Social Gaming

Our Co-Founder and Group CEO, Nathan Mcdonald, introduces We Are Social Gaming.

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Instagram unveils Reels Play bonus program, TikTok ventures into gaming, and more in our weekly roundup.

We Are Social’s Monday Mashup #561

Pinterest gets into live shopping with Pinterest TV, Facebook Groups gains new community-based tools, and more in our Monday Mashup.

Need to Know: Meta

What Facebook's rebrand tells us about the future of the metaverse.

We Are Social’s Monday Mashup #560

Facebook changes its corporate branding to Meta, Instagram's link stickers roll out to everyone and more, in our Monday Mashup.

Why LinkedIn left China

Pete Lin, regional managing director for North Asia, discusses why Microsoft decided to shut down LinkedIn in China, and its implications.

We Are Social’s Monday Mashup #559

Instagram announces Collabs, Pinterest launches a Watch tab and more, in our Monday Mashup.

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