Blog - We Are Social USA

Digital 2026: In The U.S. 🇺🇸

Featured | 5 Nov 2025

The latest edition of Digital 2026: The United States – the annual report from We Are Social and Meltwater – is here! Traditionally released in Q1, this year marks our first-ever Q4 launch as we move to an end-of-year cadence. That means you’re getting the freshest possible snapshot of how Americans are spending their time […]

Digital 2026

Featured | 15 Oct 2025

Digital 2026 is here! The latest and most comprehensive edition in our Global Digital Reports series, Digital 2026 brings together everything you need to know about global trends across social media, the internet, mobile, AI, and e-commerce.

🏆 CULTURE IN PLAY 🏆 HOW BRANDS WIN WORLD CUP 2026

Featured | 20 Aug 2025

Built by We Are Social North America’s sport team, Culture In Play is an 80+ page report unpacking the fandom, data, and culture driving the biggest World Cup in history. The World Cup is coming home – and this isn’t your usual tournament. 48 teams. 16 cities. Three countries. Over 6 million fans packing stadiums, […]

Think Forward 2025

Featured | 21 Nov 2024

Enter The Liveable Web: separating joy from progress and prioritising slower consumption.

The Influencer Chronicles #7

It’s your favourite time of month, feast your eyes on this month’s Influencer Chronicles - nostalgia, new eras & Lily’s comeback

We Are Social’s Monday Mashup #748

Threads launches Ghost Posts, TikTok launches new AI tools, Threads gives you more control, and more social media news.

The New Rules Of Social Media

In this piece, Mobbie Nazir breaks down why social is non-negotiable for brands and how you can thrive in the fastest-growing advertising channel in history.

We Are Social’s Monday Mashup #747

Meta brings new AI tool to Instagram, Edits gets spooky, Snapchat expands Gen AI lens, and more social media news.

How Brands Can Win in the Age of #Frugalliving

In this piece, Thibault la Droitte delves into the recent #frugalliving trend driven by a new generation of highly engaged, financially savvy consumers.

We Are Social’s Monday Mashup #746

Facebook rolls out AI suggestions for your camera roll, Threads adds group chats to DMs, Instagram rolls out new UI, and more social media news.

Digital 2026 Global Overview Report

Digital 2026 is here! Our latest Global Digital Report is our most comprehensive yet, packed with milestones, trends, and insights. Here, Kepios founder Simon Kemp takes us through the key headlines featured in Digital 2026.

We Are Social’s Monday Mashup #745

Instagram launches awards program, Facebook adds new features to Reels, Instagram updates Map features, and more social media news.

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