Our Insights

Nathan Pillot, Strategic Planner at We Are Social Paris, explores the phenomenon of Esports and the opportunity it creates for brands to form innovative partnerships.

May is Mental Health Awareness Month – and this year’s theme was: Take Some Time To Look Around, Look Within. The month’s objective is to spread the word that mental health is something everyone should care about. It’s a time to share information, stories, and resources – and this year, focus on how our surroundings […]

We've rounded up all the information you might've missed from our recent report - Rethinking Value During a Cost of Living crisis. Hear about our event and webinars, as well as a recap of trends from the report.

We've got you covered with all this week's social media news, including TikTok testing an in-app AI chatbot, Instagram allowing for ads in search results via Marketing API, and more.

This week's Monday mashup is live! Have a read for all the latest social media news form the past week.

Ottavio Nava, EU Regional Lead at We Are Social, explores the new ways Gen Z are using social media search options over other more traditional search engines. Googling is an essential habit for many people. It has been that way since the term first became a verb back in 2006. But for the TikTok generation, […]

Catch up on all the social media news from the past week, including TikTok's new premium ad slot, Twitter updates and new LinkedIn AI features. As usual, we've got you covered!

Our new report explores the new ways people are expressing value in the current economic climate.

From the West Anderson aesthetic, the Barbie meme, to Sydney Sweeney's garage, we've got you covered with this month's cultural trends on social.