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The power of search and social

Tom Smith, founder of GlobalWebIndex, exclusively talks us through the implications of Google’s Search plus Your World and the concept of the ‘Googopoly’. With the introduction of Google’s Search plus Your World, personalising your search results to include information from you and your friends, Google is driving the way we gather information, communicate socially and […]

We Are Social's Monday Mashup #113

Spending on digital marketing continues to rise According to a survey conducted by Duke University, US marketing budgets will rise by 8.1% over the coming twelve months. This rise will mainly be spent online, with digital marketing budgets forecast to rise 12.8% over the next year, whilst ad spend on traditional media will drop by […]

When consumers' social protests go viral

A powerful infographic from Frugal Dad, looking at what happens when consumers’ social protests go viral:

Managing organisational complexity

My recent post on the #Occupy movement and how it can help organisations become more social prompted me to dig out and (re)read some of the great work written by the late and great organisational thinker and writer, Colin Ward. One short essay in particular, Harmony Through Complexity, started me thinking again about non-hierarchical and […]

Are CMOs ready for digital marketing?

IBM have released this infographic, looking at the findings of their Global CMO Study:

We Are Social’s Monday Mashup #112

Capturing social value with new Google Analytics tools Social media is deeply woven into people’s purchase decision journeys, but it’s not been easy to measure this, even when solely looking at people’s online behaviour. Google have now made this easier with its a new set of social tools built into Google Analytics, allowing you to see […]

The State of Social Customer Service

A great infographic from Our Social Times looking at the state of social customer service:

Harvesting intent from the social web

A nice deck from Edward Boches, covering the content of the SXSW panel How to Harvest Consumer Intent from the Social Web: If you want more, head over to Edward’s blog post, where he goes into more detail.

The business of social media: A history

We Are Social’s Monday Mashup #111

Facebook’s global takeover eMarketer predicts that there will be 1.43 billion social network users in 2012, which amounts to a substantial share of the world’s entire population. 1 out of 5 people will use a social network this year and Facebook is a key reason for this. Facebook has rapidly expanded into India, Indonesia and […]

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