News The Dynamic Customer Journey 30 May 2012 The way people shift from awareness to loyalty, through consideration, intention and purchase has radically changed in short, the purchase funnel is no more. The customer journey has become ‘dynamic’, and Altimeter are investigating this as one of their research themes. Here at We Are Social, we’re lucky to be experiencing this evolution up close, […]
News Facebook's Big Hitters 29 May 2012 Socialbakers are back with another great infographic, this time profiling the pages achieving the top spots in Facebook’s biggest markets around the world. It’s worth noting how all 10 of the fastest moving brands are in emerging markets, with 5 from Brazil alone. What we find most interesting in its findings are the cultural differences […]
News We Are Social’s Monday Mashup #119 28 May 2012 Nearly 9 of 10 buyers look at reviews before making a purchase A new survey from Reevoo delved into the way we react to recommendations and how much we are influenced by our friends online. More then half of respondents said friends recommendations were influential, closely followed by consumer reviews (48%), advertising (24%) and advice […]
News Helping Jaguar roar to social success 24 May 2012 As you may have read in MediaPost, Marketing or Campaign Asia-Pacific, we’re delighted to have been appointed by Jaguar to both its Global and UK social media accounts. We’ve been working with Jaguar for the past six-months on a programme focused on community management of the brand’s global social media channels. We’re pretty proud of […]
News Cloudforce: The Social Enterprise 23 May 2012 Along with a purported 14,000 others this week, I attended the Cloudforce conference in London focused on the Social Enterprise. While the day was in essence a massive rallying cry for salesforce.com solutions, there were a number of themes that resonated with We Are Social’s consultancy philosophy and practical approach towards developing social businesses. Social […]
News The Champions League social media final 22 May 2012 Regardless of how you feel about the result of Saturday’s UEFA Champions League final, it certainly kept eveyone on the edge of their seats, and as this infographic from ExactTarget shows, glued to their smartphones, tweeting away furiously…
News We Are Social's Monday Mashup #118 21 May 2012 1 in 5 viewers start watching a show after hearing about it in social According to a Horowitz Associates poll of US heads of TV households conducted in January, 19% had begun watching a show after reading about it on a social network or blog. Facebook holds IPO, share price drops Facebook held its IPO […]
News Why Facebook is a good long-term bet 18 May 2012 Forbes recently carried the following article from me, commenting on Facebook’s IPO and whether their valuation is justified Facebook’s share price may follow an erratic pattern over the next few days and weeks, as did LinkedIn, Groupon, and Zynga after their recent IPOs, but it is a good long-term bet. With a likely valuation of […]
News How People Spend Their Time Online 17 May 2012 Here’s a great infographic that explores how people around the world split their time across different online activities. Social networking activities win a clear lion’s share of people’s attention, with this set of data suggesting that Facebook captures an average of more than 465 minutes of people’s time each month. If that’s true of every […]
News Utility: the secret to unlocking social sales 16 May 2012 A great deck from Dr Paul Marsden on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. As he says: Social commerce works when social features offer genuine social utility that comes in three basic flavours. Social utility that helps people […]
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