Our Insights

Socialbakers are back with another great infographic, this time profiling the pages achieving the top spots in Facebook’s biggest markets around the world. It’s worth noting how all 10 of the fastest moving brands are in emerging markets, with 5 from Brazil alone. What we find most interesting in its findings are the cultural differences […]

Nearly 9 of 10 buyers look at reviews before making a purchase A new survey from Reevoo delved into the way we react to recommendations and how much we are influenced by our friends online. More then half of respondents said friends recommendations were influential, closely followed by consumer reviews (48%), advertising (24%) and advice […]

As you may have read in MediaPost, Marketing or Campaign Asia-Pacific, we’re delighted to have been appointed by Jaguar to both its Global and UK social media accounts. We’ve been working with Jaguar for the past six-months on a programme focused on community management of the brand’s global social media channels.  We’re pretty proud of […]

Along with a purported 14,000 others this week, I attended the Cloudforce conference in London focused on the Social Enterprise. While the day was in essence a massive rallying cry for salesforce.com solutions, there were a number of themes that resonated with We Are Social’s consultancy philosophy and practical approach towards developing social businesses. Social […]

1 in 5 viewers start watching a show after hearing about it in social According to a Horowitz Associates poll of US heads of TV households conducted in January, 19% had begun watching a show after reading about it on a social network or blog. Facebook holds IPO, share price drops Facebook held its IPO […]

Forbes recently carried the following article from me, commenting on Facebook’s IPO and whether their valuation is justified Facebook’s share price may follow an erratic pattern over the next few days and weeks, as did LinkedIn, Groupon, and Zynga after their recent IPOs, but it is a good long-term bet. With a likely valuation of […]

Here’s a great infographic that explores how people around the world split their time across different online activities. Social networking activities win a clear lion’s share of people’s attention, with this set of data suggesting that Facebook captures an average of more than 465 minutes of people’s time each month. If that’s true of every […]

A great deck from Dr Paul Marsden on how to turn social media into social sales by offering social utility; helping people solve their problems socially and solve their social problems. As he says: Social commerce works when social features offer genuine social utility that comes in three basic flavours. Social utility that helps people […]