News Global Social Media Check-Up 2012 25 Jul 2012 Burson-Marsteller have released their Global Social Media Check-Up 2012, examining the Fortune Global 100’s use of social networking platforms including Twitter, Facebook, YouTube, Google Plus & Pinterest and looked out how people were discussing these companies online. This infographic gives an overview of the results: And you can see the whole study in-depth here:
News Content OF the people, not AT the people 24 Jul 2012 Campaign Magazine recently published a special supplement on Social Media, and I was asked to contribute an essay. It outlines why we think marketers are wrong to chase fan numbers, our world view when it comes to measurement, the value of engagement and the social idea and our creative process and approach to content creation. […]
News We Are Social's Monday Mashup #126 23 Jul 2012 Study from Facebook shows ASOS’ success with Ads and Friends of Fans What makes this clothing brand stick more in its fans’ minds? The third ‘Power of Like’ paper released by ComScore and Facebook reveals that Facebook Ads gave ASOS a 130% increase in purchases on the website, even across consumers who had the same affinity […]
News Top Facebook Pages in the US, June ’12 23 Jul 2012 Following on from their UK report, Socialbakers have just released their top Facebook Pages in the US June 2012 report. The report delivers the rankings of the most popular, engaging and responsive US brand and media pages on Facebook:
News Top Facebook Pages in the UK, June ’12 23 Jul 2012 Socialbakers have just released their top Facebook Pages in the UK June 2012 report. The report delivers the rankings of the most popular, engaging and responsive UK brand and media pages on Facebook:
News Putting a value on a Facebook fan 18 Jul 2012 The IAB kindly invited us to present at their Great British Social Media Festival last week. Given the theme, there couldn’t have been a more perfect brand to be co-presenting with than Bulmers – the only British cider brand to have a Royal Warrant from the queen. As anyone who’s ever attended this type of social […]
News 15 highest growth countries on Facebook 17 Jul 2012 Some thought provoking stats from Socialbakers, looking at the 15 countries showing the highest absolute growth in Facebook user numbers over the last 6 months:
News We Are Social’s Monday Mashup #125 16 Jul 2012 Monkey does as monkey says New research released by Ipsos has revealed that nearly one in four people say they would buy from a brand because a friend engages with the brand through social media. Even better news for our friends in Brazil as this number rises to 39% within the BRIC countries. Twitter users […]
News The IPA's 12 top tips for Modern Briefing 12 Jul 2012 Last week the IPA and Contagious put on a ‘Modern Briefing’ event where some of Britain’s best planning talent espoused their 12 top tips for different aspects of modern briefs: Process: Glyn Britton, Albion Insights: Michael Dick, MEC Audiences: Richard Huntingdon, Saatchi & Saatchi Participation: Patricia McDonald, Isobar UK Channels: Jason Gonsalves, BBH Trends: Dan […]
News Conversation to trust: a bank goes social 11 Jul 2012 Why do we talk? We look for information, we develop social bonds, we offer our help and we try to influence the way we’re perceived. Maslow theorised on the hierarchy of needs more than 50 years ago and they were revisited a few months ago by Adams in a study of the way we use […]
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